The 'Simply Calla' campaign was recently launched. With 'Simply Calla' all the growers want to jointly tell the story of this remarkable flower: "The Calla is not just a fantastic product for funeral and marriage floral work, but is also suitable as an exclusive flower for enhancing bouquets. The stylish shape is unique: one flower, no leaves and a sleek stem. The Calla comes in the loveliest soft contemporary colours and radiates simplicity and peace. That makes the Calla particularly suitable for use with other unusual (seasonal) products."