Flowering the World Together, Planting Seeds of Opportunity for our Members. That motto is the reason for our existence, for why we are a cooperative.
 

To achieve the aims of Royal FloraHolland 2020, we have to examine not only what we do but how we do it. What are our styles of working and communicating? How do we collaborate in our sector?

The cooperative must be the connector in the horticultural sector and support the growth of our customers and members. By really listening, we know who our members and their customers are and what they want. We can ensure that they have the opportunities and chances to meet their needs.

We connect, share, facilitate, innovate and spur our members and customers to be even more successful. That is what we do it for day after day. And a little better every time.

Royal FloraHolland is a world full of fascinating combinations, of colours, scents and emotions in opposition to lightning-fast logistics and rational processes. But we are also a proud Dutch cooperative that is over 100 years old! We are Royal, and we can be proud of that designation.

Only by joining hands can we ensure we have the energy, ideas, and knowledge to help the horticultural sector flourish. 'Flowering the world' is what it is all about and what drives us every day. We keep the success of our members and their customers always in mind.