Today I work in my own company, “Benjamin’s Botaniska” (Benjamin’s Botanicals) and with Life3 together with Max and Tomas. Both being consultancy companies, not ordinary flower shops.

I have the opportunity to work on a wide field covering most of the floral industry. My work ranges from demonstrations, workshops, seminars, school teaching, shop make-overs, economy and sales knowledge, team and leaderships courses, shop coaching, bigger events and party decorations and the occasional day in a flower shop. I have, over the last 10 years, since my World Cup victory, had the opportunity to work all around the world with companies, organizations and associations of all sizes and range. I have learnt and gathered experience both in life and within the profession that cannot have a value placed on it – a true gift! I would like to thank everyone I have worked with around the flower globe!

All of this started with my interest in flowers as a child and at the age of 16 my luck to find a flower shop to work in for holidays and weekends. This lead the way to a growing interest, learning over the years, a full time job after high school where I studied natural science, and eventually my Craftsmanship diploma with a silver medal in 1994. After that I have worked in several shop and competed in plenty of competitions. Competitions, I have to say, are one of the best of ways to challenge your self and your creativity and an optimal way to grow as designer; I recommend them.
Apart from this I have, for three years, been responsible for a Florist education in Stockholm. I think this has been the job that has given me the most, to be able to show and give my inspiration and passion for my work to others, to provide them with the necessary knowledge and then see how they translate it into their own ideas.