

Kenya Floriculture Industry
Kenya is the lead exporter of rose cut flowers to the European Union (EU) with a market share of about 38%. Approximately 65% of exported flowers are sold through the Dutch Auctions, although direct sales are growing. In the United Kingdom, supermarkets are the main retail outlets.Other growing destinations include Japan, Russia and USA. Over 25% of exported flowers are delivered directly to these multiples, providing an opportunity for value addition at source through sleeving, labelling and bouquet production.
The main production areas are around Lake Naivasha, Mt. Kenya, Nairobi, Thika, Kiambu, Athi River, Kitale, Nakuru, Kericho, Nyandarua, Trans Nzoia, Uasin Gichu and Eastern Kenya.
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East African Rose growers converge at DREA open days

Rose Growers converge at De Ruiter East Africa for Open Days

An optimistic post Covid as De Ruiter East Africa hosts Open Days

Flower farms in Naivasha back in business

Salvaging the Kenyan Floriculture Industry

Kenyan growers looking to broaden transportation horizons

Kenya sends 300 bouquets of flowers to the UK in solidarity amid Covid-19

Kenya's workers union umbrella body ratifies sacking of 50,000 workers

Rescuing Kenya’s flower sector amid COVID-19

30,000 Kenyan flower farm workers sent home amid corona lockdown

Moments During De Ruiter's Successful Open Days in Naivasha

We loved these roses showcased during De Ruiter East Africa Open Days

Kenya agriculture leaders set for first-of-its-kind summit to tackle sector challenges

Kenyan florists making the best of it this Valentine's Day

"A rose every lady deserves" Rift Valley Roses

Case Study - The success of United Selections spray rose assortment

Kenyan weather affecting production of roses

Combating the deadly False Codling Moth in Kenya

F. Optimal Connection Market Review Week 48

Parfum Flower Company compensates the CO2 of all roses from the Tambuzi farm that they import from Kenya to the Netherlands.

Kenyan Flower farms push for special zones

Finlays Flowers to close its farms in Kenya

Kenya's Oserian Development Company signs $10M deal with Dubai based Maxim Agri.

Introducing Rhodos® Premium 3.0

Successful Inaugural Open Day at De Ruiter's Thika Showcase

Oserian alert/warning to the general public

New company enters rose breeding world - Nature's Ventures

Company introduces employee outsourcing in the flower industry

Royal De Ruiter's showcase at IFTEX 2019

An IFTEX recap with focus on ace Kenyan flower grower - BlackTulip Group

Kenyan government apologizes to the flower industry for delayed fertilizer clearance process

Interplant conducts end-selection for their Spray Rose novelties

IFTEX 2019 WINNERS of The Best Grower Quality Competition

De Ruiter at IFTEX 2019 with a revamped BIG FIVE color mix

Meet Royal FloraHolland at the IFTEX 2019 Nairobi

Oserian Development Company launches solar plant to power operations

Mother's Day Delight from De Ruiter East Africa

Preparations in Full Swing for 8th Edition IFTEX

Oserian Flowers named Kenya’s best company in Renewable Energy

Plant variety protection: A driving factor behind the success of Kenya and Colombia

Inspiring varieties showcased during De Ruiter's Open Days

STRONG KENYAN PRESENCE AT WORLD FLORAL EXPO 2019!

Gorgeous Kenyan Red Roses via Optimal Connection this Valentine's Season

Oserian named world’s best grower of cut flowers at the AIPH Awards

De Ruiter East Africa speak 'Big Five Red' and more this Valentine's Season

Oserian’s rolls out ksh13 million school feeding programme

Oserian announces new computer courses for 1400 students as it seeks to deepen IT skills

De Ruiter Preparing for a ‘Red’ & ‘White’ Christmas & New Year Season 2018

Kenyan flower growers facing acute fertilizer shortage

Kenya enjoying rise in Cut flower exports

Flower Logistics Africa 2018 focusses on benchmarking cold chain logistics and technology

Exploring De Ruiter's Comanche® at Wildfire Flowers

F. Optimal Connection Market Review Week 42

Kenya horticulture players target forthcoming China expo for potential market growth

Oserian Flowers wins three awards for innovation, inclusivity in the workplace

De Ruiter Showcased their BIG FIVEs at the Naivasha Horticultural Fair

F Optimal Connection shared logistics expertise at the Naivasha Hortifair

USAID Hub grant to boost Kenyan floriculture exports to the U.S.

F. Optimal Connection Market Review ahead of Naivasha Hortifair 2018

Naivasha Hortifair 16th edition set for 21-22 September 2018

Oserian Flowers invests in social amenities in anticipation of population growth as industrial park takes shape

Kenya's floriculture is key for economic growth

'Fake pesticides in Kenya' AAK decries

THE AIR MILES DEBATE: ARE KENYAN FLOWERS ACTUALLY MORE SUSTAINABLE?

F. Optimal Connection Market Review Week 31

Introducing Cupido® - New Premium T-Hybrid red rose by De Ruiter

Scheme owners meeting- Towards improved Environmental Practice

Political stability in Kenya a boost to flower business

'Week 24-26 Market analysis indicates higher prices for cutroses' - F Optimal Connection

Kenya earned 480 million euro in horticulture exports for first quarter 2018

New Schreurs Roses at IFTEX 2018

F. Optimal Connections at IFTEX 2018

Oserian Two Lakes Flower Park signs new France flower breeder

IFTEX 2018 was a succesful show

De Ruiter's BIG FIVEs at IFTEX 2018

Kenyan Floriculture Industry excited about the US flower market

Meet the F. Optimal Connection team at IFTEX 2018 Nairobi

De Ruiter unveils 'Big Five Colours' ahead of IFTEX 2018

Kenya’s floral trade fair IFTEX to incorporate fresh produce in 2018

Successful action Heemskerk and Parfum Flower Company; winner in tears!

Kenya Flower Council Chairman elected President of Union Fleurs

"KFC label will reduce burden of multiple certifications"

Kenya´s Union Boss Warns of Nationwide Strike by Flower Farm Workers

De Ruiter Yellow Roses - Livening up Easter and Spring Season

F. Optimal Connection Market Review Week 8

Market Review Week 6 - A Report by F. Optimal Connection

Kenya Flower Council gets new CEO

Oserian Flower Farm bets on the world largest geothermal heating system, natural solutions to grow flowers

Kenya's Flower Producers Eye US Market

De Ruiter East Africa reds in focus this Valentine sales period

Kenya's Oserian Flowers Unveils Music School

Successful Open Days at Royal De Ruiter East Africa

PJ Dave Group expands greenhouse acreage

Impression second edition Flower Logistics Africa (FLA) and Perishable Logistics Africa (PLA)

KEY SPEAKERS FOR FLOWER LOGISTICS AFRICA AND PERISHABLES LOGISTICS AFRICA ANNOUNCED

Kenya’s approach to sustainability

KFC to hold workshop on the need for social projects

Oserian Fairtrade establishes nutrition garden

Royal De Ruiter at the Naivasha Horticultural Fair 2017

Naivasha Horticultural Fair 2017

Stability: One of the key words at FlowersExpo Moscow

Kenyan rose to conquer the Russian market. New members at FlowersExpo

F. Optimal Connection Market Review Week 32

Meet Rob Letcher, the new MD at De Ruiter East Africa

Growth in Kenya's cut-flower export and earnings

NEW AGENCY TO DRIVE HORTICULTURE’S COMPLIANCE WITH EXPORT STANDARDS

Kuehne + Nagel buys Kenyan flowers and vegetables exporter

Gearing up for Naivasha Horticultural Expo 2017

Collaboration boosts sustainability of ornamental plant products

FreshBids auction platform spreads its wings

A Visit to the Flourishing Everflora Flower Farm in Kenya

F. OPTIMAL CONNECTION BRINGING SOLUTIONS AT IFTEX 2017

LIQUIDSEAL PARTNERSHIP WITH JAMAFA MACHINERY

IFTEX 2017 RECONFIRMS LEADING POSITION OF KENYA IN WORLD FLOWER INDUSTRY

Moments during the 2017 IFTEX Flower Expo Nairobi

IFTEX 2017 Best Stand Award Winners

De Ruiter - Unlocking Beauty during IFTEX 2017

Schreurs unveils new codes at IFTEX 2017 show

Unveiling De Ruiter's Big Five

F. Optimal Connection at IFTEX 2017

De Ruiter East Africa's "Beyond Zero" Philanthropic Roses

Postharvest Care - Why Choose Liquidseal?

HIGH INTEREST FOR IFTEX KENYA

IFTEX, FOCUS IN THE WEEK OF THE KENYAN FLOWER INDUSTRY.

A Growing demand for Royal De Ruiter Rose Varieties

Kenya set to host over 5,000 flower growers and buyers in one roof for the sixth year in a row

Direct Kenya to US flights will cut flower transport cost by half

OVER 150 FLOWER GROWERS PARTICIPATING AT IFTEX 2017

Oserian signs employees to mobile health insurance

The success story of Bellisima Roses

IFTEX 2017 focusing on China and USA market opportunities

Ukrainians pleased with Kenyan quality

A seamless Kenya – Netherlands flower chain

Residents accuse flower growers of water pollution

JOIN FLOWERWEB TODAY AND REACH THOUSANDS OF DIRECT CUSTOMERS

Growing Red Naomi! in Africa

Join the ‘Rose Safari’ at Floradecora

De Ruiter East Africa, PAINTING 2017 RED

A look back at a productive 2016 - Royal De Ruiter East Africa

Elgon Kenya Ltd - Floriculture Industry Supplier of the Month

Fresco Flowers insight on Kenyan Floriculture Market

Win a Safari & Trip to Kenyan Rose Farms through Florismart

"Logistics must ensure a smooth ride for Africa’s flower industry"

Kenya earns 20 pct more from horticulture exports in first 9 months

Kenyan exporters still safe despite EAC-EPAs glitch

Flower Logistics Africa Conference 2016 - Nairobi

Five New Schreurs Rose Varieties for 2016

Pay increase for Workers in Kenyan Flower Farms

Astral Aviation and Air France-MartinAir-KLM Cargo support Flower Logistics Africa 2016 as key sponsors

Schreurs' New 2016 Rose Mutation Variety Introductions

The Role of Tax incentives in Cushioning the EPA Impact

Flower Optimal Connection Market View Week 40-41

Royal De Ruiter East Africa receives Top 100 Companies Award

Continental Breeding roses at the 2016 Naivasha Horticultural Fair

Olij and Jan Spek rose varieties at Naivasha Horticultural Fair

Naivasha Horticultural Fair 2016

Nirp International showcase at Naivasha Horticultural Fair

De Ruiter creates genetics for low altitude T-Hybrid Mix

Naivasha Horticultural Fair – Business in harmony with CSR

Introducing: Rose Safari a Premium Rose Selection

Oserian flower farm to lay off 400 employees

Olij and Jan Spek rose varieties flourishing in Nakuru County

Learn more about Royal De Ruiter East Africa

More market opportunities for cut flower growers and distributors

Liquidseal launches post harvest for carnations

“BREXIT will affect Kenya’s flower export trade” KFC

Address bottlenecks stifling the Kenyan flower industry

Royal FloraHolland Awards go to Timaflor and Kariki Farm

Kenya will lose 3.8 Million Euros per month if EPA deal is not signed

Royal De Ruiter presenting a regional Coverage for IFTEX 2016

Olij Breeding and Jan Spek Rozen at IFTEX 2016

Schreurs East Africa novelty varieties ahead of IFTEX 2016

LIQUIDSEAL for CARNATIONS now available

Floriculture companies donate soccer shoes to Kenyan children

Flowers and Conservation - Supporting Kenya's Wildlife

IFTEX 2016 IN ITS FIFTH YEAR SETTING A RECORD NUMBER OF EXHIBITORS

IFTEX 2016: USA - KENYA FLOWER TRADE TOUR

Rift Valley Roses on Working with Fresco Flowers

IFTEX KENYA 2016 CELEBRATING ITS 5TH ANNIVERSARY!

Royal De Ruiter East Africa holds successful open days showcase

Olij & Jan Spek Roses for that Special Woman

Kenyan Flower Firms Shifting Base To Ethiopia Over Taxes

Kenyan Red Roses this Valentines

This Valentines, Kenya Flower Council marks 20 years since inception

Royal De Ruiter Delivers Adoration to the Globe

Red Naomi! rose from Africa, a year after planting… What is the status?

The Story of Amiran Kenya

Royal De Ruiter East Africa, Closing the year on a high note

Beautiful new numbers by Kordes Roses

Kordes Roses at IFTF and introducing the rose Pink Athena

Flower Production in Kenya affected by El nino rains

Fungicide 3AEY to be sold in Kenya

Schreurs rose Mayfair! at Harvest Flowers Ltd

Auditors from the Kenya Flower Council (KFC) trained at DLV GreenQ

Dutch Beauty! from Schreurs grown at Bemack Farm Mt Kenya

Countdown! Pure-White Beauty by Schreurs

Huge Presence of the 4 Most Important Flower Producing Countries at This Year’s IFTF

Plantas Continental showcase their assortment at Naivasha H Fair 2015

De Ruiter's range of scented roses

Classic De Ruiter varieties at Naivasha Horticultural Fair

New promising codes at Olij East Africa

Schreurs rose Double Date! Unveiled in partnership with TIMAFLOR

"We are seeing quality roses from East Africa" - Fresco Flowers

Schreurs rose Dancing Clouds! introduced at Naaldwijk Auction by Sierra Flora

Introducing new De Ruiter codes

The beauty of grassheart roses - Olij's Assortment

Jan Spek at Naivasha Horticultural Fair 2015

El Nino likely to have adverse effect on Kenyan floriculture

De Ruiter rose varieties for direct retail market

Jan Spek's Chapeau to hit market before close of 2015

All about the Naivasha Horti Fair & Kenya's Floriculture Industry

Jewellery hidden inside Flower Consignment in 'tax evasion' ploy

Kordes Roses joins FLOWERWEB.COM

New Rose Sensual to be introduced soon at Dutch Auction

Uhuru Flowers, Scented Roses for the wedding season

Naivasha based flower growers sign cess agreement with County Government

A Day at Plantas Continental Trial House in Timau

Focus on Schreurs Commercial Rose Nightingale!®

Flower Optimal Connection, connecting a strong chain

Kenya’s cut flower exports to Netherlands up

Introducing Felicia by Brown Breeding

The Olij IFTEX experience

IFTEX 2015 QUALITY AWARD WINNERS

A Glance at NIRP Roses at IFTEX 2015

Schreurs East Africa at IFTEX 2015

New website Fresco Flowers

Jan Spek roses at IFTEX 2015

WELCOME TO IFTEX 2015

A Glance at Rhodos & Pink Rhodos as De Ruiter prepares for IFTEX 2015

IFTEX 2015, Glossy, Green and Rosy Scented

EAC/EU EPA Negotiations Gain Momentum

Schreurs EA Gearing up for IFTEX 2015

Highest Number of Kenyan Flower Growers Present at This Year’s IFTEX!

Jan Spek Roses Showcased During Open Days at Olij East Africa

IFTEX Expo in its 4th Edition Adds Another 25% to its Size

Open Day at Olij East Africa

Introducing Secretary's Day to Kenyans

What rose growers had to say about Schreurs Roses

New Commercial Varieties at Olij Roses

Mechanisation of grading process and botrytis control by using Spraymaster Selection in Kenya

Report shows Flower sector performance thrived in 2014

De Ruiter East Africa Holds Successful Open Day

Why growers in East African prefer NIRP rose varieties

Interesting Red, White and Yellow Codes at NIRP East Africa

A Pink Rose for Mum - The NIRP Selection

Nirp's Jambo Line - Big Roses for Low Altitude Growers

These New De Ruiter Codes will Fascinate You

Update on the Latest Kenyan Rose Varieties this Spring

Kenya Flower Council meets Revenue Body

An Overview of Red Rose Varieties in Kenya

Floriculture Stakeholders Luncheon

KFC challenges the Kenya Government to improve the ease of doing business

What's New at Interplant East Africa in 2015?

Olij East Africa, setting the pace for 2015

De Ruiter East Africa - An Exciting Start to 2015

Kenya's vibrant flower industry hopeful as 2015 kicks off

Compliance is Integral in the Kenya Flower Industry

Great News for Kenya Floriculture

De Ruiter Commercial Varieties Showcased at Open Day

Open Day at De Ruiter East Africa

Kenya's Nakuru County passes finance Act setting cess on flowers

Pesticide Resistance Management

Kenya Flower Industry focuses on sustainability and market access

Oserian Named Most Sustainable/Innovative African Producer

Happy First Birthday to Olij Roses East Africa Propagation

Olij Roses East Africa Unveil Grace Kelly

Kenya could regain duty free and quota free treatment by end of January 2015

Reduction of energy costs on flower farms in Kenya

Winning rose varieties at De Ruiter East Africa

Press Statement by Kenya Flower Council On (EAC - EU EPA) Negotiations

Kenya Loses duty free access to EU market – FAQs by Fleurs Union

EAC EU update and FAQs: EU GSP duties on imports of Kenyan cut flowers to be expected from October 1, 2014

EAC EU EPAs: 50 days to go

Marbella and Andalusia from Olij East Africa

2012 Olij East Africa Codes that Caught our Eye!

Laces in Bloom at Interplant East Africa

New Radiant White from De Ruiter East Africa

Attractive Interplant Pre-commercial Roses

New and Exciting De Ruiter Commercial Varieties

Two De Ruiter Codes that Stand Out Dazzingly

Long Awaited EU Meeting with East African States

Pitch, The Stunning new rose from Interplant

KFC and EU to hold a floriculture stakeholders forum

Harnessing Renewable Energy Potential in the Kenyan Flower Industry

Kenya hopeful of signing EPA Agreement by July this year

Kenya leads in flower exports, says AfDB

Quality Competition winners at IFTEX Nairobi

Nirp shows off their line with high producing varieties

Nirp varieties on display during open house and at IFTEX 2014

Product news from Interplant East Africa showroom this June

Impressive Open-house at De Ruiter Roses in time for IFTEX

Open house at Interplant Roses Naivasha

Olij showroom in full bloom for IFTEX 2014

IFTEX Nairobi Opening Ceremony to start an hour earlier!

Pre Registrations of International IFTEX 2014 Visitors 300% Up!

IFTEX Nairobi 2014 attendee leads

Olij's robust selection for the Supermarket segment

Exciting Rose Novelties from Interplant Roses

Most Promising Codes at De Ruiter

Three New Interplant Spray Roses to look out for

Red Eye Rose ranked 2nd Overall, Glazen Tulp 2014

What is NEW and Outstanding at De Ruiter Roses

Update from the Interplants Kenya Showroom April 2014

Two Successful Open Days at De Ruiter East Africa

Olij East Africa's 2011 codes at first flush

Ready To Grow - Olij Kenya Propagation is open for business!

Brussels Airport a preferred “Flower Hub”

KFC to hold a consultative workshop on communication strategy baseline survey findings and develop guidelines to deal with sexual harassment in flower farms

IFTEX 2014 Expected to be Bigger & Better

Nairobi to host a bigger better flower show for third year

IFTEX Sold Out Following a Record Number of Exhibitors for the 2014 Edition!

“Act fast or lose EU market share”… Kenya’s flower industry urges its government

Flower show to present Kenyan flowers in Hellas

Troubled Karuturi Flower farm placed under receivership

Florists ‘proudly Kenyan’ during this year’s Valentine’s Day

Flower industry business inter-agency meeting

KFC addressing Devolution

Kenyan Growers to Exploit US Market

Dutch Minister opens Green Farming project “Solar-powered Greenhouse” in Kenya

Open Day Success at Interplant Roses East Africa, 22nd November 2013

Direct Flights to China a Boost to Kenyan Flower Exports

Dutch Minister Ploumen visit a sea transport project of flowers in Kenya

Kenya’s flower industry set to measure carbon footprint

New Technology for Kenya’s Flower Industry

Financial Crisis Paralyses Flower Farm Operations

Kenya’s flower standards to be in place by end of 2015

IFTEX EXPO KENYA 2013 A SMASHING SUCCESS!
