Royal FloraHolland looks to promote sustainability with Greenovation Award
In recent years, Royal FloraHolland has presented the Greenovation Award during the Trade Fair, to growers who are innovative and provide a fresh perspe...
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Flora Holland
The unique combination of specialised growers, collective trading platforms and specialist traders in sales and distribution create a cast-iron international supply and marketing system. Professional transport organisations strengthen the logistics function within that system.
Co-operation between all these parties is the powerful instrument that makes the competitive position of the Dutch horticultural industry unique. It makes FloraHolland the gateway to international trade.
Royal FloraHolland strategy, what was it like again?
Would you like to know what Royal FloraHolland's strategy looks like? In a handy animated film they explain the strategy in 3 minutes. Watch here
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Steven van Schilfgaarde appointed for another four years as Royal Floraholland CEO
The Supervisory Board of Royal FloraHolland and CEO Steven van Schilfgaarde have agreed on a second term of four years.
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The Emergency Fund for ornamental horticulture can soon get off to a flying start
Royal FloraHolland is delighted with the government's support in the form of an Emergency Fund. The Emergency fund sized at 600 million euros, will mak
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Royal Floraholland makes headway in CO2 reduction
One of Royal Floraholland's sustainable ambitions is achieving CO2-neutral energy consumption by 2025.
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Glass Tulip 2020 goes to five 'real innovators'
Five new products stood out in the past year. For this reason the floriculture sector and a professional jury crowned them the winners of the 2020 awa
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FLORAHOLLAND: Turnover first six months slightly higher than last year, logistics services improved again
In the first half of 2018, Royal FloraHolland's turnover was more than 2.6 billion euros, 1.7 percent more than in the first six months of 2018. The ave...
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AIPH International Grower of the Year Awards 2020 opens for entries
IGOTY Awards 2020, organised by the International Association of Horticultural Producers (AIPH) and sponsored by Royal Florahollands open for entries
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Royal FloraHolland traded more than 12 billion products in 2018
In 2018, 12.1 billion flowers and plants were traded at the Royal FloraHolland marketplace. Product sales amounted to € 4.65 billion, a slight decreas...
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Green light for changes to the organizational structure of Royal FloraHolland
Royal FloraHolland is amending the organizational structure in order to better respond to changes in the sector like digitization and globalization.
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"95% of rose growers currently supply good product photos!" Royal Floraholland
The Rose product group distinguishes itself when it comes to taking product photos that meet the requirements.
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David van Mechelen new CFO at Royal FloraHolland
In the first half of 2018, sales of Royal Flora Holland amounted to over 2.6 billion euros, a fraction less than that was 3.9% higher in the first six m...
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200 visitors at Fresco Flowers´ Meet & Greet
On 20th and 21st June, Fresco Flowers organized a meet & greet on their location in Aalsmeer, The Netherlands. Around 200 visitors, consisting of breede...
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Aalsmeer is switching to the new packaging system: what does this mean for you?
On Monday, 25 June 2018 Aalsmeer is switching to the new packaging system. At all Royal FloraHolland locations you will start using the packaging card t...
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Dutch Tulip Award: semi-finalists from 1st voting round announced
What is the best market introduction in the floriculture sector? That is the objective of the Dutch Tulip Award 2018. And it's an exciting search! On 29...
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Royal FloraHolland members give green light to Members' Council
During the Royal FloraHolland General Members' Meeting on 31 May, the introduction of a Members' Council as from 1 January 2019 was approved.
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Royal Floraholland Members' Council meeting is focus of second episode of documentary series
In this documentary series Floraholland provides a peek behind the scenes at the pilot Members' Council. In the second episode, the topic is the Members...
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Strategic program Let it Grow stops on 1 April 2018
The MT of Royal FloraHolland has taken the decision to end the investment in Let it Grow by the end of March 2018.
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Last vlog by Lucas Vos: “Thank you so much, everyone”
On 1 January 2018 CEO Lucas Vos is turning over the reins of the company to Steven van Schilfgaarde.
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Market information: cut flower turnover rising
In the past period from November to December 1, turnover increased by around 5%. This was primarily due to a lower supply of sweetheart roses from Africa
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Royal FloraHolland members agree on new rates
The members of Royal FloraHolland have voted in favour of the new rates and contribution for 2018. CFO Steven van Schilfgaarde emphasised that the rates...
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Royal FloraHolland must try to keep everyone on board
David van Tuyl, chrysanthemum grower at LinFlower, expressed his vision of the proposed change in the rates and membership structure.
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Lower prices for cut flowers than in 2016
The turnover from the beginning of October to mid-November declined somewhat (6.2 percent) due to the poorer price-setting for cut flowers. The prices o...
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Record number of visitors on the first day Royal FloraHolland Trade Fair
The first day of the three-day Trade Fair in Aalsmeer had a record number of over 6000 visitors. During the Trade Fair is the theme of "Welcome to the G...
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Launching Floriday at the Trade Fair 2017: log in first
During the Trade Fair the first version of Floriday will go live. You can register here to be among the first to log in on Floriday.
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CEO to change at Royal FloraHolland
Lucas Vos has decided to resign from his position as CEO of Royal FloraHolland.
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About the Royal Floraholland Trade Fair
The Trade Fair will be held from 8 to 10 November 2017. The opening hours are 09:00-17:00, and on Friday 09:00-15:00.
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Tools for making representative product photos
"To support growers with making representative product photos, we have developed several tools," Royal Floraholand.
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Lucas Vos: “Do you benefit from Royal Floraholland growth strategy?”
Growth strategy and Cooperation 2020 – these are the most important subjects in this new vlog by Lucas Vos. CEO Royal Floraholland
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Royal Floraholland: Drop in turnover due to low price for cut flowers
In the period from June 19 through July 15, the turnover was down 4% compared with last year. The biggest cause was a lower price for cut flowers.
Th...
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To be and to remain an alluring open marketplace
Lucas Vos states that it will be all about growth at Royal FloraHolland these coming years. “It will have a big impact on our organisation."
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Royal Floraholland's modified website to offer better insight into their service
In an aim to offer better services, Royal Floraholland has adapted their modified website.
"Now with a clearer overview of our services! This makes i...
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Are you the International Grower of the Year 2018?
Horticultural growers around the world excelling in market development, sustainability, HR, innovation or economics are eligible for to take part.
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Royal FloraHolland and FloraXchange join forces to create a single digital growers’ platform
Digitalizing the floriculture sector will get a serious boost now that Royal FloraHolland and FloraXchange have joined forces. The global marketplace fo...
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Royal Floraolland starts experiment ‘Today for Tomorrow’ for the future Auction
Royal FloraHolland is experimenting with a system for ‘Today for Tomorrow’ from the 8th of June. Using this new sales channel customers can buy toda...
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Mother's Day: €6.5 million increase in turnover
Mother's Day produced €6.5 million more turnover than last year. The week before Mother's Day was exciting and colourful - Royal Floraholland
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Despite uncertainty regarding Brexit, more flowers sold in the UK
It seems the British are spending more on flowers and plants again. At least, that was evident during the Mother's Day and Valentine's Day period
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''All hands on deck for Mother's Day''
Royal FloraHolland will be adjusting its logistics processes on May 5 to 12 to ensure that enough trolleys will be available. "In this period we shall a...
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Royal FloraHolland trades 12.5 billion flowers and plants in 2016
It has been a flourishing year for the floriculture industry. Royal FloraHolland traded a total of 12.5 billion products in 2016, an increase of 0.3%.
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Lucas Vos: ‘’Royal Floraholland well underway’’
Lucas Vos, updates you in his latest vlog about the most recent developments. The focus in the coming period lies on the digitisation of processes.&nb
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Creative and innovative florist: the answer to online competition
'Classic' consumer habit of dropping by the florist to buy flowers before visiting someone is changing. Purchasing online has become ingrained.
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Product photos at clock 100%, achieved earlier than expected!
All growers are now sending a product photo along with their Electronic Delivery Form (EDF). We achieved this success in a joint effort.
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French and British florists mainly sell Dutch flowers
Florists still buy a lot of flowers and plants from Holland. That goes especially for France and the UK.
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Getting ready for 300 million Valentine flowers
WATCH VIDEO as various stakeholders explain tell us how they are preparing for the Valentine's Day peak through Royal Floraholland.
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Flower bulb specialist JUB Holland wins Horticultural Entrepreneur's Prize 2017
The ambassador of the horticultural sector in 2017 is JUB Holland. This flower bulb specialist from Noordwijkerhout takes up the title on 11 January 2017
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Revenue 2016 increase due to higher prices
The revenue for 2016 underwent an increase of 3%. This is a great result considering that the revenue developments of the past few years of about 1%.
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Two Dutch growers nominated for International Grower of the Year
Van der Berg Roses from Delfgauw and Boomkwekerij Ebben from Cuijk are the two Dutch nominations for the International Grower of the Year award. The pre...
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Fresco Flowers insight on Kenyan Floriculture Market
As we approach the close of 2016, it can be revealed that the year has been a good one for floriculture business in Kenya. This is according to Fresco
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Record number of visitors to Royal FloraHolland Trade Fair 2016
The number of visitors to the Trade Fair in Aalsmeer was higher than ever before this year. On the three days the trade fair was visited by 16,000 people
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Ruud Knorr to leave Veiling Rhein-Maas for Dutch Flower Group
Ruud Knorr, director of Veiling Rhein-Maas in Germany, will leave his position as of 1 January 2017. He wants to open the way at the auction in Straelen.
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Presentation of World FloriCulture Map at the Trade Fair Aalsmeer
On Thursday, 3 November 2016, Rabobank presents the new World FloriCulture Map at the Royal FloraHolland Trade Fair in Aalsmeer. #RFHTF
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Experimenting and testing to stimulate consumer spending
In his latest VLOG, Floraholland CEO Lucas Vos concluded that the horticultural sector is not visible enough to consumers.
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AIPH IGOTY 2017 SIGNS ROYAL FLORAHOLLAND AS HEADLINE PARTNER
Royal FloraHolland is to support the AIPH International Grower of the Year Awards (IGOTY) 2017 as Headline Partner.
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Royal FloraHolland turns over €4.6 billion in flowers and plants in 2015
Royal FloraHolland turned over more than €4.6 billion in flower and plant sales in 2015. Turnover has risen by 1.4 percent compared to 2014.
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Royal FloraHolland appoints Steven van Schilfgaarde as its new CFO
I am extremely pleased to take up this splendid challenge as CFO. Royal FloraHolland is a wonderful organization with a rich history in a dynamic market
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Jack Goossens intended Chair of the Royal FloraHolland Supervisory Board
The Royal FloraHolland Supervisory Board has nominated Jack Goossens as its new Chair. Members will vote on his nomination during the GMM.
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Royal FloraHolland redesigns online channels
From Wednesday 20 January, Royal FloraHolland’s online channels will display the new visual identity.
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Lucas Vos: ‘In 2016 we shall speed up Royal FloraHolland 2020'
In this vlog Lucas describes the state of affairs of the current 2020 programmes and mentions the new programmes.
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Ebben Nurseries wins Horticultural Entrepreneur's Prize 2016
The 30th Horticultural Entrepreneur's Prize was won by Ebben Nurseries from Cuijk.
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Xylella: Mandatory plant passport for select plant species
Due to the outbreak of the bacterial disease Xylella fastidiosa in plants, the EU has imposed a number of measures.
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Unveiling Royal FloraHolland's new identity
FloraHolland is getting a new identity and image. Lucas Vos's message during the General Members' Meeting was clear, and more than that, inspiring.
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Suppliers of Summer Annuals choose promotion via radio and TV
More than 75% of suppliers of Summer Annuals (garden plants) voted in favor of the 2016 promotion plan. During the product meeting on 10 December
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Veiling Rhein-Maas celebrating Five years
On November 29, 2010, exactly five years ago, the eight auction clocks at Veiling Rhein-Maas turned for the first time.
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Tons of opportunities for growers and customers in China’
"The Chinese market with 1.3 billion consumers offers many possibilities. During the trade mission, Dutch flowers were on display everywhere."
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Strelitzia Software shows the Flower Council of Holland's new trends for 2016
We've had an exciting couple of weeks here at Strelitzia Software with FleurEx here in the UK and IFTF / Flora Holland in the Netherlands keeping us ver...
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The consumer is changing the sales of balcony and terrace plants
On Thursday, October 29, a product meeting of the FPC Balcony and Terrace Plants was held at the tomato nursery Looije in Naaldwijk.
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Trade expresses positive intention for the promotion of flowers and plants
Trade parties expressed their positive intention to help pay for the promotion of flowers and plants & also agreed on having joint authority on spending
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Schreurs rose Double Date! Unveiled in partnership with TIMAFLOR
Timaflor farm sits on the fringes of Mount Kenya in Timau area, at an altitude of 2,400 m asl. The rose is to be sold at Aalsmeer through Fresco Flowers
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"We are seeing quality roses from East Africa" - Fresco Flowers
Kenyan rose growers & breeders have earned a pat on the back from one of the utmost authorities in floriculture trade. Gerjan Telleman, of Fresco Flowe
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Italian mafia active at Aalsmeer flower auction for years
Emerging reports indicate that dozens of flower traders and transporters at the Aalsmeer flower auction have been victims of Mafia fraud years now.
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VBN/FloraHolland: restricting patents in horticultural sector only possible in Brussels
VBN is delighted that Blooming Breeders is also joining the lobby that the horticultural lobby organisation together with Plantum has been supporting
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€ 230,000 for KWF thanks to the Pre Ride Floriculture
This year, the efforts by the Pre Ride-teams of FloraHolland, Rhein-Maas and Plantion resulted in a grand total of € 230,000.
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Controlling thrips a priority for cultivation and trade to Russia
The horticulture sector wishes to work out an action plan with the government and Wageningen UR to enable the thrips-free export of flowers.
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Concern as Russia gradually tightens ban on Dutch Flowers
Floraholland CEO Lucas Vos has expressed his organization’s concern over the ban on Dutch floricultural products by Russia.
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Larger supply in June led to greater revenue
The month of June 2015 had no special international holidays and two more auction days than in 2014. The cut flower supply rose by 6.5%.
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FloraHolland employee discovers poisonous spider in a bunch of flowers
Scare gripped the Floraholland auction in Rijnsburg recently after one of their employees discovered a 10cm large spider hidden inside a bunch of flowers.
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World Flower Exchange explores the American and Chinese markets
Watch this video where the CEO of FloraHolland Lucas Vos explains why these markets are ripe with opportunities, and inline with Floraholland 2020.
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Flower explosion in videoclip ‘Flowers’
Up and coming band Cat Benjamin released its first single ‘Flowers’ recently, it is a cheerful number with a funky touch.
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Dutch horticultural sector expects major setback with higher VAT rate
According to Floraholland CEO Lucas Vos, the Netherlands must not make the same mistake as France did in 1991 and Spain in 2012.
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Flower Optimal Connection, connecting a strong chain
“We work for growers outside the Netherlands and their clients. We prepare their flowers for clock auctioning or for direct sales and we give them st
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Support the Ride for the Roses Aalsmeer and participate
The impressive Ride for the Roses is taking place this year in Aalsmeer on Sunday, 6 September 2015, starting and finishing at FloraHolland.
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Start the spring off right with the Seasonal Trade Fair
Just two more days and then it's time: the FloraHolland Seasonal Trade Fair starts on Wednesday, March 18.
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FloraHolland is no longer a shareholder of Decorum Company
As part of the its 2020 strategy, FloraHolland is withdrawing from Decorum Plants BV (Decorum Company).
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FloraHolland & Rabobank present 1st new World Floriculture Map
The Map shows how the major trade routes of cut flowers, cut foliage and plants flow gloablly & displays developments in supply and demand aspects.
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FloraHolland turnover grows by 1.2%
Koninklijke Coöperatieve Bloemenveiling FloraHolland (the Royal Cooperative Flower Auction FloraHolland) closed 2014 with a €4.4 billion turnover
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Revised supply regulations for loading trolleys with FC 519
A overloaded trolley with excessively high stacks of FC 519 can lead to damaged product, occupational safety complaints and disruptions to the processing
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Creating added value is theme of Horticulture New Year's meeting
Being distinctive, innovative, sustainable entrepreneurship; these characterise the 4 companies nominated for the Horticulture Business Award 2015.
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Floraholland Rules for returning CC containers
Functional CC containers and shelves (in good condition) can be collected and returned at any FloraHolland location and VRM.
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FloraHolland introduced Trade Fair app
Consumer Connected in The Village Receive the personal, consumer-oriented messages on your smartphone. How will the consumer buy flowers and plant...
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FloraHolland present it strategy for 2020
Flowering the World Together, Planting Seeds of Opportunity for our Members. The 'FloraHolland 2020' strategy proposal is ready We firmly believe ...
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Pilot of buyer’s card number deleted from the clock will be followed up
Evaluation of the effect of deleting the buyer’s card number from the clock on the size of the transaction, the price-setting and the auction process.
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Floraholland Annual report 2013 available online
The Annual report is available in an abridged and a full version online. The abridged version is a site listing the most important data for 2013
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New proposal for loss coverage for FloraHolland 2013
In the FloraHolland general members’ meeting on July 10, FloraHolland will present a new resolution to cover the loss incurred in 2013.
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Regional meetings in the run up to the ALV on July 10
In the run up to the new General Members’ Meeting (ALV) on July 10, FloraHolland is organising closed regional meetings in the Netherlands and abroad
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FloraHolland schedules new General Members’ Meeting
FloraHolland is scheduling a new closed General Members' Meeting on Thursday, July 10, at 19:30 in Aalsmeer.
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1 Millionth digital transaction of cut flowers via FloraHolland e-Trade
On 21 May 2014 the millionth transaction was concluded via FloraHolland e-Trade. An excellent reason to honour the grower involved in the transaction.
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Purchasing of cut flowers concentrated in auction room C in Naaldwijk
The purchasing of cut flowers in Naaldwijk will be concentrated in auction room C from June 2. Auction room B will then be closed.
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FloraHolland to make changes to the Management Team
As of 1 May, the FloraHolland Board will be making changes to the composition of the Management Team.
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Holiday calendar and mild weather put March turnover under pressure
In March this year, the flowers and plants turnover was just under 6% down on last year.
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The floricultural train is ready for boarding
Transporting plants and flowers by rail has a bright future, as long as the parties involved show the will and start to collaborate more.
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Experience the spring during the FloraHolland Spring Fair
On Wednesday and Thursday, April 9 and 10, the FloraHolland Spring Fair will be taking place.
At this trade fair, buyers and sellers can prepare...
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Peeking inside FloraHolland online via Google streetview
Everyone around the world can now admire the inside of the FloraHolland locations of Aalsmeer and Naaldwijk.
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FloraHolland rules for CC containers in the peak period
After a shortage of CC containers in the market in 2013, FloraHolland produced a set of rules regarding issuing and transfers, to take effect in 2014
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Start Peak period 2014
Each year FloraHolland defines a peak period around the busiest supply period of the year. This year that period starts in the night of March 16 to 17
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New growers' fees, how do we deal with them?
New growers' fees, how do we deal with them? An article from FloraHolland Magazine. Four growers share their opinion on how they deal with it.
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Seasonal Trade Fair turns a spotlight on novelties!
At the FloraHolland Seasonal Trade Fair in Naaldwijk (19 - 21 March 2014) the spotlight will be turned again on the latest novelties.
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FloraHolland Seasonal Trade Fair: a real trade fair
The FloraHolland Seasonal Trade Fair takes place in Naaldwijk from 19 March to 21 March 2013 (Wednesday to Friday).
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Floraholland warns of Serious traffic interuptions during the NSS slated for 24 and 25 March
FloraHolland is consulting with its customers to find ways of limiting the annoyance, and to take account of the traffic disruption well in advance
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FloraHolland: Torn apart and brought together in one week
FloraHolland has recently experienced the largest labour dispute in its history. Yet, the added value of the cooperative proved itself more than ever. "...
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New re-inspection regulation: price discount after approval by grower
FloraHolland is modifying its re-inspection regulation. from now on, growers will offer a price discount following quality-related complaints.
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'Glazen Tulp Award 2014' for the four best market introductions
On the evening of Thursday 16 January, the winners of the FloraHolland Glazen Tulp Award 2014 were announced
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FloraHolland Winter Fair kicks off 2014 in style
The 2014 Winter Fair in Aalsmeer on 8 and 9 January saw up to 700 trade visitors come to view the displays and more than 140 growers present
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New name and new date for FloraHolland Trade Fair Naaldwijk
Fair to be named FloraHolland Seasonal Trade Fair and to be held 19 - 21 March 2014.
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FloraHolland Trade Fair Aalsmeer breaks all records
The FloraHolland Trade Fair in Aalsmeer, the comprehensive international trade fair for networking and inspiration, broke all records this year.
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Manage your prices quickly in PlantConnect
Prices that are the same at different locations will be merged in one column.
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New General Manager of FloraHolland
FloraHolland, 31 October 2013 (press release) - In consultation with the Supervisory Board, the Board of FloraHolland has appointed Lucas Vos as the new...
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What is the best market introduction this year? Buyers vote in the Glass Tulip Award!
The second round of nominations for the annual Glass Tulip award has begun. FloraHolland buyers can vote for their favorite among the categories
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Farewell letter Timo Huges
On Thursday 5 September Timo Huges will bid farewell to the cooperation, the sector and to his colleagues. Read here his personal farewell letter, inclu...
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General Director Timo Huges is leaving FloraHolland
After more than 7 years Timo Huges is resigning from his General Director position at FloraHolland. Effective October 1, 2013 he will appointed CEO of t...
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Timo Huges departs at FloraHolland 1 October.
Timo Huges (48) succeeds Bert Meerstadt from 1 October as CEO at the NS(Dutch railways). Meerstadt has been asked to train his 48-year-old successor...
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Succulent, the houseplant of the month June
Every month, Flower Council Holland puts a houseplant under the spotlight. In June, it’s the turn of the succulent.
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The Netherlands: FloraHolland allows foreign buyers
Especially for the foreign members of FloraHolland, the Dutch auction made it possible to sell direct to buyers
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Cycle through the greenhouse
Westland Experience, a company that provides sport events in order to promote horticulture in the Westland organizes a camp in 's Gravenzande
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