The Naivasha Horticultural Fair is Africa's biggest Horticultural fair and attracts an audience from across the continent and Europe. The event show-cases products and services from stake-holders in the horticultural industry (primarily flower industry but also car manufacturers, accessories, financial institutions, etc). However the event is open to members of the public and provides a range of entertainment (live bands, kiddies' corner, and BBQ's, drink and a food court) to provide a family friendly weekend out. The event is the largest horticultural fair in Africa and has consistently grown over the years. Industry stakeholders are aware of the fair and communication to them is already on-going.