
Royal De Ruiter East Africa Ltd
Flowers And Plants Growing | Grower Suppliers | Breeder
Welcome to Royal De Ruiter Innovations B.V., the developer of roses whose vision for the future is firmly rooted in the rich soil of its past!
Information procurement and processing are becoming increasingly important for the modern entrepreneur. De Ruiter Innovations team therefore bids you, as a sharer of these goals, a warm welcome as a visitor of our website and/or one of our regular or prospective customers.
We have endeavoured to create a highly efficient website you can browse through as you wish. We are pleased to introduce you to our comprehensive range of cut roses, pot roses, patio roses, garden roses, hip roses, field-cut roses, landscape roses and cut and pot Hypericum.

Average Rating
5.00 / 5 out of 1 votes
Company Info
Street | P.O BOX 209 |
Zipcode | 20117 |
City | Naivasha |
Country | Kenya |
Phonenumber | +254 (0)50 20 20160 |
Fax | +254 50 20 21 035 |
Website | www.deruiter.com |
Contacts

Contact | Robin Letcher |
Company | Royal De Ruiter East Africa Ltd |
Function | Managing Director |
Phone | +254 502020160 |

Rose growers from various regions in Kenya converged on different days during the open days that were held throughout Week 8
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East African Rose growers converge at DREA open days
It fits DREA's strategy to have more time with growers selecting reliable varieties any week of the year.
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Rose Growers converge at De Ruiter East Africa for Open Days
The Open Days come at a time when we have seen an unprecedentedly remarkable performance over the last half of 2020 going into Q1 of 2021
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An optimistic post Covid as De Ruiter East Africa hosts Open Days
Smarting from the unprecedented turbulence brought by Covid 19, De Ruiter East Africa held their open days on 23rd and 24th September in Naivasha
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Örjan Hulshof speaks about the COVID-19 situation
The most important thing at the moment is contact with your customers, sharing information and lend a listening ear.
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Moments During De Ruiter's Successful Open Days in Naivasha
The open days were strategic for the breeder; enabling them to lay focus on potential sales for the rest of the year after the valentine's period
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We loved these roses showcased during De Ruiter East Africa Open Days
On February 27th and 28th, just after the busy Valentine's season, De Ruiter East Africa hosted rose growers for their first open house of the year.
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"A rose every lady deserves" Rift Valley Roses
In highlighting series of successful red rose varieties, Shabistan Khan has interviewed Gordon and Stuart Millar, founders of Rift Valley Roses
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De Ruiter E.A Ltd ‘Exposed®’ Projects 2019
De Ruiter East Africa has worked closely with its European colleagues in 2019 on a promotion concept dubbed EXPOSED®. Read more about the concept
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Introducing Premium Rhodos® 3.0
There are red roses in many shapes and sizes currently in the market. But now there is Premium Rhodos® 3.0. Find out more: plus promotional VIDEO. 
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Successful Inaugural Open Day at De Ruiter's Thika Showcase
DeRuiter East Africa recently hosted rose growers for open days at their showcases in Timau and Thika, 29th 30th and 31st July.
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Royal De Ruiter's showcase at IFTEX 2019
De Ruiter's main agenda during IFTEX 2019 entailed exciting ‘Big Five’ colour mixes, special shapes, bi-colours, Kangaroo Paw and more
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De Ruiter at IFTEX 2019 with a revamped BIG FIVE color mix
De Ruiter, a global leader in rose breeding, will once again welcome industry participants & guests to their stand (B4.12 in Hall B) during IFTEX 2019
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Mother's Day Delight from De Ruiter East Africa
With Mother's Day in mind, De Ruiter has gone to great lengths to come up with attractive ‘Pink’ rose varieties to celebrate this special day
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Inspiring varieties showcased during De Ruiter's Open Days
A few days after the busy Valentine's season, leading rose breeder De Ruiter East Africa hosted their first open days of the year
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De Ruiter East Africa speak 'Big Five Red' and more this Valentine's Season
De Ruiter has an impressive portfolio of ‘Red’ varieties, many of which will find their way into auctions, florists & homes this Valen
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De Ruiter Preparing for a ‘Red’ & ‘White’ Christmas & New Year Season 2018
De Ruiter has been building on strong breeding genetics to provide ‘Red’ and ‘White’ lines to satisfy the festive perio
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Exploring De Ruiter's Comanche® at Wildfire Flowers
There are quite a number of commercially successful orange rose varieties, and Comanche®, by breeder De Ruiter is one amongst the most pristine.
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De Ruiter Showcased their BIG FIVEs at the Naivasha Horticultural Fair
During the fair held 21st - 22nd September, De Ruiter had a beautiful presentation of the big fives in Yellow, Red, Pink, Orange and White.
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Introducing Cupido® - New Premium T-Hybrid red rose by De Ruiter
De Ruiter recently hosted top growers from the East African region for an Open Day to launch promotional activities for the rose Cupido®
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De Ruiter's BIG FIVEs at IFTEX 2018
De Ruiter showcased a bold new concept dubbed ‘BIG FIVE COLOURS’; Reds, Yellows, Oranges, Whites & Pinks to complete their full colour
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De Ruiter unveils 'Big Five Colours' ahead of IFTEX 2018
With a few days to IFTEX 2018, rose breeder De Ruiter East Africa is proud to launch the 'BIG FIVE COLOURS.'
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De Ruiter Yellow Roses - Livening up Easter and Spring Season
With Easter and the re-awakening mood of Spring in mind, breeder De Ruiter introduces some interesting yellow variety combinations.
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De Ruiter East Africa reds in focus this Valentine sales period
De Ruiter East Africa (DREA) Ltd range of red varieties has arguably never been better, across all market segments.
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Royal De Ruiter to showcase at IPM and Floradecora
De Ruiter Innovations B.V. will be taking part in the IPM to showcase a major selection of its pot rose assortment for pots, patios and other new uses. ...
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Successful Open Days at Royal De Ruiter East Africa
Royal De Ruiter East Africa hosted rose growers from across the region as well as other industry players for their 2017 open days on Dec 7th and 8th
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Royal De Ruiter at the Naivasha Horticultural Fair 2017
Royal De Ruiter had a stellar display of their rose assortment during this year's Naivasha Horticultural Fair in Naivasha.
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Meet Rob Letcher, the new MD at De Ruiter East Africa
We spoke to Rob about his journey in Floriculture, personal aspirations, vision for De Ruiters East Africa and message to rose growers in East African
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De Ruiter - Unlocking Beauty during IFTEX 2017
De Ruiter made a splendid presentation of their various rose varieties. The breeder also hosted visitors at their Naivasha farm.
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Unveiling De Ruiter's Big Five
De Ruiter has been hard at work on five red and five pink rose varieties for Africa. The group of red rose varieties has been named The BIG FIVE.
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De Ruiter East Africa's "Beyond Zero" Philanthropic Roses
Unveiled with Save a Child's Heart; Beyond Zero is named after Kenya First lady’s charity that champions maternity health care across the country.
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A Growing demand for Royal De Ruiter Rose Varieties
De Ruiter continues to strive in innovation and Creating Flower Business. Read about recent growth and check out 5 magnificent pink roses for Mothers
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De Ruiter East Africa, PAINTING 2017 RED
Royal De Ruiter is one breeder that takes pride in having an assortment that includes some of the best red roses in the world
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A look back at a productive 2016 - Royal De Ruiter East Africa
With a century old acumen in rose breeding and an experience spanning 2 decades in Kenya, De Ruiter East Africa is the premier among her peers.
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Royal De Ruiter East Africa receives Top 100 Companies Award
For the fourth year in a row, Royal De Ruiter East Africa Ltd has been named among Kenya’s Top 100 mid-sized companies.
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De Ruiter creates genetics for low altitude T-Hybrid Mix
The company has recently been striving to increase its market share in the low altitude T-Hybrid varieties and feels it has created enough synergy at this
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Learn more about Royal De Ruiter East Africa
With a century of breeding experience globally & over 20 years in Kenya, De Ruiter is the oldest rose breeder in East Africa.
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Royal De Ruiter presenting a regional Coverage for IFTEX 2016
This is in line with their strategy for Creating Flower Business and also a client-based approach to narrow the gap between breeder and grower.
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Flowers and Conservation - Supporting Kenya's Wildlife
Flowers and Conservation joins several other Kenyan organisations in building private sector capacity towards protecting the country’s natural resour
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Royal De Ruiter East Africa holds successful open days showcase
In the two days, Royal De Ruiter East Africa showcased their current commercial varieites, new market introductions as well as new code varieties.&nbs
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Kenyan Red Roses this Valentines
These are some of the Kenyan red roses to look out for during this Valentines Day. Plus some great expert insight from Fresco's Gerjan Telleman.
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Royal De Ruiter Delivers Adoration to the Globe
Royal De Ruiter is continually introducing market ready varieties in a bid to ensure red roses still reign as the ultimate symbol of passionate affection.
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Royal De Ruiter East Africa, Closing the year on a high note
After being presented with their Royal designation, we visited their Naivasha farm to see other milestones achieved in 2015, Including new market intros.
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De Ruiter receives Royal approval
On Wednesday evening November 4, during the evening party at Claus Hoofddorp, rose breeder De Ruiter has given special attention to the past and its exi...
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Rose Breeder De Ruiter Celebrating 100 years!
As De Ruiter marks 100 years, they can confidently look back and be proud of their contribution to breeding & improvement of the rose as a product
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De Ruiter's range of scented roses
Scented roses have an easy charm to them. Very appealing to the senses and to the eyes. These three roses are among best De Ruiter's fragrant range.
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Classic De Ruiter varieties at Naivasha Horticultural Fair
We chose these five varieties mainly targeted at East African growers seeking to make exploits at direct retail markets. See why.. and share your thoughts.
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Introducing new De Ruiter codes
These De Ruiter codes were among their just unveiled novelties being tried out in East Africa. We picked out our own favorites... What are your thoughts?
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De Ruiter rose varieties for direct retail market
These rose varieties and more will be available at the De Ruiter stand during the Naivasha Horticultural Fair to be held 18-19 September 2015
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IFTEX 2015 QUALITY AWARD WINNERS
The Best Flower Quality Awards recognised presentations that best brought out the floral beauty of the various cut flower varieties.
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Rhodos takes center-stage at IFTEX 2015
In Best Flowers Quality Awards, Breeders category, Platinum was clinched by De Ruiter East Africa Ltd with the standard rose “Rhodos”.
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A Glance at Rhodos & Pink Rhodos as De Ruiter prepares for IFTEX 2015
Inline with the forthcoming IFTEX 2015 flower show slated for 3rd - 5th June, De Ruiter East Africa has announced showcase open days for EA rose growers.
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De Ruiter East Africa Holds Successful Open Day
Stakeholders in the Kenyan and regional floriculture industry converged at De Ruiter East Africa (DREA) in Naivasha for the open days March 20th - 21st.
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These New De Ruiter Codes will Fascinate You
C08 2688 001- a good orange with versatility to altitude & C10-1937-017- a bicolor pink rose which is a high producer. See them at open day 19th-20th M
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Update on the Latest Kenyan Rose Varieties this Spring
View these rose varieties from various breeders. The selection shows an attractive variation of colour, alongside other promising trade characteristics.&am
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A Pink Rose for the Lady - Wham®
Pink Roses are mostly associated with happiness, gracefulness and gentleness. All these can be said to be traits of a truly elegant lady.
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An Overview of Red Rose Varieties in Kenya
How Kenyan Red rose varieties from different rose growing regions in the country are being embraced globally especially this Valentines season
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De Ruiter East Africa - An Exciting Start to 2015
The rose breeders have several codes and new commercial varieties that many growers in the region seem very eager to include in their 2015 production plans
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De Ruiter Commercial Varieties Showcased at Open Day
On 27th and 28th November, De Ruiter East Africa held their final quarter open day for 2014 at their Naivasha breeding facility.
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Open Day at De Ruiter East Africa
De Ruiter East Africa held an exciting 2014 final quarter open day on the 27th and 28th November at the Naivasha showhouse.
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Winning rose varieties at De Ruiter East Africa
De Ruiter's Fred Okinda took us on a tour of their showhouse where we captured winning commercial rose varieties as well as promising new ones
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New Radiant White from De Ruiter East Africa
What is brilliant white and currently attractive in bloom at De Riuter East Africa this July? The answer is the newly named rose, White Wash®
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New and Exciting De Ruiter Commercial Varieties
De Ruiter East Africa rightfully boasts of an assortment that efficiently caters to rose growers located at different altitudes in the region.
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Two De Ruiter Codes that Stand Out Dazzingly
Our visit to De Ruiter East Africa this July reveals several newly unveiled codes. All these codes have good growth and trade characteristics.
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Impressive Open-house at De Ruiter Roses in time for IFTEX
You can catch Matthijs, Fred and the entire De Ruiter team at the IFTEX Expo for more info on their assortment.
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Most Promising Codes at De Ruiter
Each one of these rose varieties has exemplifying attributes that make them a great addition to the wider De Ruiter rose assortment.
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What is NEW and Outstanding at De Ruiter Roses
During the open days held at De Ruiter East Africa on April 8th and 9th, growers present were especially keen on these new rose varieties.
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Two Successful Open Days at De Ruiter East Africa
April 8th and 9th saw the Naivasha based De Ruiter East Africa rose breeding facility hosting rose growers from across Kenya and the wider East Africa.
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De Ruiter East Africa supports Sports4Change
Craig Oulton, working at Finlays Flowers in Naivasha, Kenya, has run the LEWA Marathon barefoot and raised KES 135.024
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