
Concept Factory
Trade , Floristry | Magazines and Marketing , Consultancy
What do we stand for
Concept Factory stands for active marketing. We roll up our sleeves and actively support you with product development and marketing issues. Alongside a good product and a perfect product/market combination, we also contribute smart process innovations to your success. We thereby advise you – openly, honestly and to the point – and we support you in successfully marketing plants and flowers.
Working with our razor-sharp analysis and (with) a clear positioning we develop a market strategy. We carry out research into consumers’ preferences and match our concepts to the latest trends. Your success is what we stand for.
What do we strive for
We get a buzz if we can help customers to improve their results quickly. That is what the Concept Factory team, with a combined 60 years of knowledge and experience in the world of flowers and plants, is working for. We translate consumer insights, market research and trends directly to your business.
Are you a breeder, grower, trader, supplier or retailer and want to use social media? Do you want to innovate in the area of products, merchandising and range? Stand out through inspirational marketing? Refine your category management? Or spot and exploit opportunities? Let’s talk about it.
How do we do it
We move forward together with a mixture of fun and results. We thereby adopt a result-oriented approach, and make maximum use of one another’s expertise. That way you can rapidly achieve better results. Clients immediately recognise the value of our participation. We don’t claim that ourselves, but we’re often told it. It means that we continue to work with many companies and build a productive long-term relationship.
Good collaboration with partners in and around creative business centre De Gruyter Fabriek and inside and outside the sector means that there’s always the optimum team available to do the job for you. That’s how we do it.

Company Info
Street | De Gruyter Fabriek Veemarktkade F 8 kade m |
Zipcode | 5222 AE |
City | ‘s-Hertogenbosch |
Country | Netherlands |
Phonenumber | +31 (0)73 30 30 070 |
Fax | +31 (0)73 75 05 961 |