The right idea must have - such as the Berlin florist Max Hübner. He had in 1908 an almost brilliant idea. In flower greetings abroad no flowers themselves, but only the orders should go on the trip. But of course, only to professional flower shops.

With the establishment of the "Flower Donation Attendant union" He brings a now 100-year history of success on the road.
The development of Fleurop is closely linked to the progress of telecommunications. At the beginning of the 20th century, arranging flowers using the telegraph became possible only in recent decades innovations such as telephone, fax and computer finally have influenced the development and thus the speed of service. For quick and easy placement and settlement of orders in the florists Fleurop starts the Mercury computer system in 1993.

For customers, the ability to grant Fleurop-orders by phone and pay by credit card since 1994. The hotline is available around the clock. In addition, Fleurop presented with an online shop for the first time under www.fleurop.de the Internet, thus laying the foundation for a successful future. At the turn of the millennium will Fleurop in Germany, as international practice, black and yellow, and renamed in 2003 to the corporation. Shareholders are solely the Fleurop-partner florists, which hold a share.

The Fleurop principle of Max Hübner has always remained the same in 100 years: It travels the job, not the flowers. Today, after 100 years, Fleurop has more than 50,000 partner florists in 150 countries around the world. The Fleurop-founder nation Germany continues to have the densest network of partners and wraps approximately one fifth of all Fleurop greetings worldwide from.