
Dummen Orange
Flowers And Plants Growing | Grower Suppliers | Breeder
Dümmen Orange is one of the leading companies in breeding and development of cut flowers, potted plants, bedding plants and perennials. The turnover in 2014 was $180 million. The company employs more than 6,000 people worldwide. Next to a large marketing and sales network, Dümmen Orange also has a strong network of production locations. The key to the success of Dümmen Orange is a wide and deep product range that is supported by a global supply chain. The company embraces its social responsibility and invests in the health, safety and personal development of the employees.


Average Rating
5.00 / 5 out of 3 votes
Company Info
Street | Hoofdweg 148 |
Zipcode | 1433 JX |
City | Kudelstaart |
Country | Netherlands |
Phonenumber | +31 (0)297 361 422 |
Fax | +31 (0)297 361 420 |
Website | www.lex.nl |
Contacts

Contact | Peter Mwangi |
Company | Dummen Orange - East Africa |
Function | General Manager,Agribio Africa |
Products

Dümmen Orange’s new Breeding Technology Centre in the Netherlands has been virtually opened. Carola Schouten, the Dutch Minister of Agriculture,
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Dümmen Orange appoints Noelia Mansilla as new President for EMEA region
Dümmen Orange has announced that effective November 1, Noelia Mansilla takes up a new position as President for Europe, Middle East, Africa) Sales
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Dümmen Orange and Avalanche+® growers continue successful partnership
Dümmen Orange and the Avalanche+ growers cooperative are extending their partnership for at least another four years.
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"The power of flowers is real" Petal it forward
On October 23, Dümmen Orange, North America led four Petal It Forward events across the country. In Columbus, Ohio.
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Dümmen Orange wins Plantum Sustainability Award
The Plantum Sustainability Award has been won by Dümmen Orange with their protocol for sustainable cultivation with minimal use of pesticides.
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Dümmen Orange and Hishtil join forces for Basewell promotion
Dümmen Orange and Hishtil recently signed a Memorandum of Understanding (MoU) for joint collaboration on promoting bare-rooted cuttings
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Dümmen Orange and Kordes Rosen Start Collaboration
By signing a show house agreement, a new partnership kicked off to expand a broad selection of roses in Europe.
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Dümmen Orange unveils Rozuri, 'roses from Africa', during IFTEX 2019
Rozuri is their new colorful brand for African roses inspired by the vast natural beauties of the continent.
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Dümmen Orange New Timau Show-house ideal for high altitude rose growers
Dümmen Orange and Jan Spek Rozen unveiled their new showcase housed within Timaflor's latest farm, Altima. Most ideal roses for highland growers
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MY 5 FAVORITE RED ROSES THIS VALENTINE SEASON
The red rose is the best way to say I Love You. Shabista Khan shares her opinion on some of the best red roses this Valentine's Day.
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Dümmen Orange exceptional introductions fitting for Valentine's
Few days before the busy Valentines Season, Flowerweb sought to find out the most promising new red roses added to the Dummen assortment
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Dümmen Orange shows green mission at Christmasworld 2019
Dümmen Orange is working on its green mission through the continuous development of new blooming ideas in order to bring more nature to the decoration ...
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Roses for Holland’s largest school band
The children gave a smashing performance for Queen Máxima
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Dümmen Orange awards Dr. P. Allen Hammer Scholarship
The recipient of the Dr. P. Allen Hammer Scholarship was announced as Karen Schneck, an undergraduate student studying horticulture and entomology
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Dümmen Orange strucks first pile for new Breeding Technology Centre in the Netherlands
Eleven-month construction period in which Dümmen Orange will realise a state-of-the-art Breeding Technology Centre (BTC) in the Netherlands
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Dümmen Orange welcomes Chris Berg to Integrated Product Team
Dümmen Orange welcomes Chris Berg to the North America team as Senior Product Manager for the Bed & Balcony category.
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Dümmen Orange launches new program set-up in Week 45
Starting Tuesday November 6, Dümmen Orange will welcome its visitors in the Netherlands at their Open House locations in De Kwakel and Kudelstaart
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Dümmen Orange wins multiple awards at SAF Conference
The SAF (Society of American Florists) provides marketing, government advocacy, industry intelligence and best practices information for all participant...
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Dümmen Orange showcase during the Naivasha Horticultural Fair
Dümmen Orange presented a vast assortment of their roses plus Jan Spek Rozen varieties and other types of flowers at the Naivasha show.
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The industry through the eyes of a newcomer
Noelia Mansilla, Head of Commercial Operations EMEA at Dümmen Orange "What I like most is the energy, dedication and passion in the industry.
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Dümmen Orange adds Bloomz to calla assortment
Dümmen Orange has acquired New Zealand-based Bloomz breeding pipeline of calla lily to offer an even broader portfolio of calla varieties to our custom...
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Dümmen Orange introduces Belle Katharina+ rose
In cooperation with Decofresh Roses Group and grower Omang, hybridizer Dümmen Orange introduces Belle Katharina+, a full rose with a stormy heart in c
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Dümmen Orange and Jan Spek rozen at IFTEX 2018
In the period leading to the 2018 edition of the IFTEX flower show, Dümmen Orange shared with us a unique push and pull marketing strategy
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'Push and Pull' marketing by Dümmen Orange
What if there is a way to support Push marketing by Pull marketing? Dümmen Orange used this tactic on their new and improved retail varieties.
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'Grassheart became lucky hit' Dümmen Orange
The search for new and exceptional flowers often leads to funny situations as well as popular newcomers. This the story of Dümmen grasshearts
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Dümmen Orange not preparing for stock market launch
A rumor is circulating that Dümmen Orange is preparing for a stock market launch in 2019. However according to Dummen Orange, the rumor is false. 
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Beautiful Roses showcased during the Open House at Dümmen Orange East Africa
March 20th to 23rd Dümmen Orange East Africa hosted growers from across the East African region and other industry players for first 2018 open days.
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Introducing Red Macan and Habanero; Beautiful reds by Dümmen Orange East Africa
Red Macan and Habanero are beautiful additions to the larger Dümmen Orange roses range with great growing and trade qualities.
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Romantic, elegant and adorable top quality
Famous rose family Avalanche+® welcomes new addition. Meet Adore Avalanche+®, a new rose in the floral major league offering classical romance..
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Dümmen Orange unveils Global Leadership Programme 2018
Dümmen Orange has launched their Global Leadership Program 2018 with a group of 12 talents from Germany, China, Guatemala, USA and the Netherlands
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Dümmen Orange Grows Customer Reach in North America
Dümmen Orange, leading flower breeder and producer, has announced acquisition of McHutchison and Vaughan’s Horticulture.
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Dümmen Orange teams up with Esmeralda Breeding
Dümmen Orange and Esmeralda Breeding announced a strategic partnership during the Proflora flower treade show held recently in Colombia
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Celebrating the Dümmen Orange official merger with Olij
Dummen Orange hosted floriculture industry players at their Naivasha premises for a cocktail party to celebrate the merger between Dummen and Olij.
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Dümmen Orange is the main sponsor of BLOEMKUNST2017!
As in previous years, the most beautiful plants and the finest cut flowers the Netherlands has to offer will once again be on display at Groeneveld Cast...
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Gerbera scores major goals - Dümmen Orange
Dixon, Koller, Naredo, Bebeto, and Tafarel. What do these names remind you of? That’s right; footballers! Dümmen gerberas being named after ex greats
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Dümmen Orange, East Africa now in one location
All operations for Dümmen Orange including offices and showhouses have recently been moved to what was the Olij Breeding site.
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Dümmen Orange acquires orchid breeder SOGO
With this step SOGO provides Dümmen Orange a unique entry into the orchid product group, at the same time broadening Dümmen Orange’s offering
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Dümmen Orange at IFTEX 2017
The just concluded IFTEX 2017 show is the first one since the recent integration of Olij Breeding BV into Dümmen Orange.
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Jan Spek Rozen colours in full Spring bloom at Olij Naivasha
The recent integration of Olij Breeding into Dümmen Orange, expands Jan Spek Rozen/Olij Breeding collaboration into even more areas of expertise
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AREND ROSES INTRODUCES WHITE SODA+ and LOVELACE+
Arend Roses will be launching two new large-flowered quality roses in week 21: White Soda+ and Lovelace+ from breeder Dümmen Orange.
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Dümmen Orange and Lentiz Education Group offer Westland MBO students internship in Africa
Dümmen Orange is offering three Business & Management students from Lentiz Education Group MBO (Senior Secondary Vocational Education) Westland a uniqu...
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Dümmen Orange and Jan Spek Rozen strengthen each other across the globe
The partnership between Olij Breeding BV and Jan Spek Rozen was recently extended with the signing of a new contract.
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The combined forces of Dümmen Orange and Olij Kenya Breeding ltd providing you with the perfect combination of varieties
Since the announcement of the sale of Olij to Dummen Orange the team in Africa has started working together to improve the customer experience.
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Olij Roses Joins Dümmen Orange
Olij Roses International / Olij Breeding, with head office in De Kwakel, is to become part of the family of companies known as Dümmen Orange.
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Dümmen Orange main sponsor BLOEMKUNST2016!
The best and the most beautiful in Dutch plants and cut flowers come together for the elegant and inspiring floral art event BLOEMKUNST 2016!
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"Chrysanthemums on fire" by Peter van der sluis at Fleur Amour 2016
The theme for the 2016 edition of FleurAmour was the four elements of earth, water, air and fire. Peter's creation was called Chrysanthemums on fi
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HOBAHO JOINS DÜMMEN ORANGE
Hobaho, specialized in auction, brokerage and breeding of flower bulbs, is joining Dümmen Orange as of September 13, 2016.
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AREND ROSES INTRODUCES SAVITA+ & AVANTIQUE+ by DUMMEN ORANGE
June 24th 2016, Arend Roses introduced two new top quality roses Savita+ and Avantique+ of breeder Dümmen Orange. Plus Dream On video for inspiration
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Dummen Orange East Africa in full bloom for IFTEX 2016
This is re-cap of Dummen Orange East Africa during IFTEX period and flowers in bloom at their showhouse in Naivasha during the same period.
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Dümmen Orange Poinsettia Gold wins “Best Flower Award” of Japan Flower Selection
Poinsettia Gold is impressing with its modern color in apricot-gold that fits the general trends of copper and white in home decorations very well"
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Dümmen Orange starting off 2016 on the road
Dümmen Orange is on the road again. A re-styled truck for the flower-trials-on-wheels concept that was first introduced January 2015.
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Dümmen Orange Poinsettias at Christmas Concert On TV
Poinsettias from Dümmen Orange formed the background to the Royal Concertgebouw Orchestra from Amsterdam Christmas Day performance.
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Tens of thousands of Avalanche+® roses at Sofia Vergara’s Wedding
Avalanche + ® was splendidly represented during the wedding of Hollywood movie star and Modern Family star Sofia Vergara, and actor Joe Manganiello.
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8000+ Avalanche+® roses for Great Gatsby party of Kris Jenner
Gorgeous white Avalanche+® roses set the scene at Kris Jenner's spectacular 60th birthday party in Los Angeles, last weekend. Kris, known as the &#
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Private equity firm to buy Dümmen Orange
Funds advised by BC Partners (“BC Partners”), a leading private equity firm, have reached an agreement to acquire a majority stake in Dümm
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Clarence Seedorf gets his own rose - Clarence Seedorf+
Holland Pavillion paid homage to the soccer great with orange variety Clarence Seedorf+. The rose has been created by breeding company Dümmen Orange.
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The Dummen Orange style at Naivasha Horticultural Fair
Known for their distinct orange look, the company took part in this year's Naivasha Horticultural Fair for the first time as Dummen Orange.
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Dümmen Orange unveils new varieties at the 2016 Naivasha Horticultural Fair
Dümmen Orange showcased a wide variety of their floral products during the just concluded Naivasha Horticultural Fair. Check out these novelties.
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Dümmen Orange East Africa in full colorful bloom
The showhouse looks radiant with new introductions, well know commercial varieties as well as new numbers all forming an attractive full bloom
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Dümmen Orange, unveiling the 'City' range of roses
Dümmen Orange has introduced a new line, “City Range” an assortment comprising of rose varieties ideal for supermarket growers.
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A Princess bride? Avalanche+®!
With the wedding season upon us, every bride wants to look like a princess. Get inspired by what Avalanche+® had to offer on real royal weddings!
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Dümmen Orange New Brand at IFTEX 2015
The company presented their recently unveiled brand during IFTEX 2015 to a warm reception from East African flower growers.
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Dümmen Orange - new name for DNA Green Group
The company revealed the new name, the logo and the brand values of the company at all facilities in 16 countries on Thursday April 23
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Lex East Africa unveils Paint Brush+ & Darling+
Lex East Africa is proud to announce the christening and commercial unveiling of these two gorgeous roses. Paint Brush and Darling.
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Dummen Orange East Africa inaugural 2016 open day
10th - 11th March, Dummen Orange East Africa was full of activity as they hosted flower growers and other guests. See story, pics and Video.
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A Celebration of Vibrance - LEX intermediate codes
We find a selection of Intermediate codes with radiant unique colors that can best be described as truly vibrant. Lex special for the supermarket segment.
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Another Busy Day at Lex East Africa
This is an ideal time for growers especially from the larger East African region to visit Lex+ and check out some of the selections available for trials.
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An Orange and a Baby Pink Teaser from Lex East Africa
Great opportunity for growers in the East African region to visit the breeder in about two / three weeks time... in time to catch the roses in full bloom
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The beauty of Avalanche+
Peach Avalanche+ shines in this 'ununiformed vintage, shabby chic' table piece for a party by Emma Hewlett. Jam jars with a lace border offer a casual, ...
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Avalanche+' balancing act
How's this for an elegant arrangement? Take a dozen Avalanche+ roses, mix in another Lex+ creation like Talea+, clean the stems and let the bouquet take...
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Singular class: Avalanche+
Sweet+ & simple: one single Avalanche+ rose can become an arrangement all by itself. Beautifully shaped XL flower head, romantic presence, impressive st...
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Avalanche+, the ultimate rose for romantic weddings
Avalanche+ is your go-to rose for romantic weddings. It’s big and beautiful, and it offers nothing but romance and glamour. And of course a happy end,...
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Avalanche+ for late summer
Hold on to summer with the lovely soft tone colours of Avalanche+ roses. This high quality Dutch rose has an amazingly large flower head, so it only tak...
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Fresh & classy Avalanche+!
Simple, chic and fresh: this mixed bouquet of stunning Avalanche+ roses in a smart presentation offers a modern and classy vibe. Big flower heads that a...
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Peach, the glowing Avalanche+!
We just adore Peach Avalanche+ for late summer, early autumn weddings and floral home décor. It offers the kind of glow that goes so well with this par...
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The beauty of white Avalanche+
It’s sweet, simple and stunning: a few classic white Avalanche+ roses in a collar of Hydrangea and you’re good to go for the weekend (and next week:...
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Avalanche+ mix for a sunny day!
Great things happen when the Avalanche+ sisterhood comes together. Peach, Sweet and great classic white Avalanche+ bring out a lovely sunny vibe in this...
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Avalanche+ for a dream wedding
If you think through the years we’ve become slightly immune to the beauty of Avalanche+ plus, you’re wrong. We’re totally swooning looking at this...
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Double dozen of Avalanche+
How about a double dozen? “Delicate, beautiful and modern - this striking selection of white and dusky pink roses makes a perfect gift for someone ext...
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Avalanche+ ♥ Candy!
Avalanche+ is famous for its magnificent white and soft-tone roses, but also delivers in fabulous deep pink. Like here: “A beautiful arrangement of Ca...
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Avalanche+ for a white wedding
Let’s open the week on a happy note: we adore this rich and happy looking bridal bouquet of bride Sally! It’s made of Avalanche+ roses and Lisianthu...
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Avalanche+, timeless beauty
A clean and crispy arrangement like this really brings out the beauty of Avalanche+ roses. Two dozen in a simple square vase and you’re done. It looks...
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Avalanche+ for a table garland
This top table garland with Avalanche+ is as chic, classy and fresh at it gets. It’s designed by Laura of Laurel Weddings for a wedding in Copthorne H...
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Avalanche+ goes modern!
While Avalanche+ is considered a classic wedding rose there’s nothing modern it can’t handle. Check out this wonderful combination of Sweet Avalanch...
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Peach+ for lovely home décor
There’s nothing like Avalanche+ to create a beauty spot in your home. Check out this effortlessly chic design with Peach+ by Tippetts Florist, the com...
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Vintage Avalanche+ vibe
The beauty of Avalanche+ speaks voor itself in this utterly chic wedding design by our favourite floral mother-daughter team. “Kimberly and Kieran wer...
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Sweet Avalanche+ boutonnieres
These wonderful Sweet Avalanche+ boutonnieres prove all the good points of this fantastic Dutch rose. Avalanche+ is famous for its big flower head that ...
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Karl Lagerfeld ♥ Avalanche+!
Just to be clear: this is not how Avalanche+ naturally grows. It favours its own rosebush, thankyouverymuch. But when Chanel’s head designer Karl Lage...
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Avalanche+ for a romantic wedding
What a lovely classic Avalanche+ vibe oozes from these wonderful wedding designs. Shadiya and Pallav chose pastel vintage shades for their wedding, so F...
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Avalanche+ ♥ glamour!
How about a healthy dose of Sweet+ late summer glamour? This domed arrangement on a mirrored silver cake stand shows the ultimate beauty of Avalanche+ r...
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'Bella Figura' with Avalanche+
Napoli wedding, beaming bride, Avalanche+ roses can’t be far away! For this wonderful arrangement Italian fab ‘fiorista’ Roberto di Guida arranged...
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Avalanche+ on a roll!
Sweet, Pink and Sorbet – there’s a lot of Avalanche+ going on in this glorious table piece. The great thing about these Dutch top roses is that they...
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Avalanche+ at Kennedy wedding
Society wedding? Avalanche+ roses, of course. Slightly soaked but no less happy actress Cheryl Hines married Robert F. Kennedy Jr. this weekend at the K...
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Yay, Avalanche+ for Friendship Day!
Since today is International Friendship Day, you have an excellent excuse to treat your best friend to an arrangement of top quality roses. Like this fr...
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Fashionable Avalanche+!
Victoria’s Angels, move over – here’s an Avalanche+ Angel! Although we’re not sure about the comfort factor of this bridal bikini (yes, that’s...
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Art Decadence Avalanche+!
Hello Gorgeous! For this stunning 1920’s / 1930’s Art Decadence look Sweet Avalanche+ was combined with that other vintage looking wedding favourite...
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Avalanche+ for flower girls
A bouquet for a flower girl should be easy to handle and match the rest of the bridal work without being too overwhelming. This elegant and easy arrange...
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Romantic wedding? Avalanche+!
When you want your wedding flowers to be stunning yet very romantic, Sweet Avalanche+ is your rose of choice. Large flower head that always opens, massi...
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Avalanche+ at top model's home
So, you’re a supermodel and a photographer, and you’re used to the very best. What kind of flowers would you put in your adorable messy kitchen? Wel...
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Avalanche+ to the manor born
Lovely manor, gorgeous bride, a dozen Avalanche+ roses – it’s like a scene straight from ‘Downton Abbey’. Hazel Shaw from Eden Blooms designed t...
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Luxurious Avalanche+ designs
Exquisite, chic and stunning: ‘Last Saturday Vivienne created a beautiful classic rose wedding for a bride using Avalanche and Sweet Avalanche roses. ...
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Avalanche+ for the weekend!
Look at this perfect summer design by Bloved Weddings: it’s lovely, it’s fresh and it’s utterly high summer. And showcasing Pearl Avalanche+, a fa...
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Avalanche+ & the wedding season!
Spotted at Rockmywedding.co.uk: Avalanche+ bridesmaids’ bouquets that bring a hint of colour to the all-white bouquet with classic Avalanche roses of ...
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Avalanche+ the sisterhood!
Talk about an exclusive affair: Sweet+ and Peach+ rock these fashionable Avalanche+ bridesmaids’ bouquets. The daring combination with the red gowns b...
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Utterly romantic: Avalanche+
Is that a dreamy sigh we’re hearing? Indeed, it doesn’t get more romantic than this. A starry-eyed bride, a fabulous location and a few glorious and...
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Avalanche+ at Blenheim Palace
This wonderful wedding bouquet of Avalanche+ roses was featured at a Blenheim Palace wedding. It’s great proof you don’t need a mass of flowers to c...
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Avalanche+? A piece of cake!
Let’s kick off the week with an Avalanche+ design that looks good enough to eat. Stylish, cool, very modern and a great way to bring your white weddin...
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Queen of Roses comes to tea!
Just a few Avalanche+ roses and a tea becomes a high tea. By combining these large Dutch top roses with smaller flowers floral stylist Emma Remington ha...
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Sorbet+ for the hot days of summer!
Since it’s hot, you’ll probably long for something cool. Like long, tall Sorbet+, the Avalanche+ rose that becomes pinker every day during its bloom...
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Cool Brittania: Avalanche+
When presenter Fearne Cotton married into rock ‘n roll royalty (her husband is Jesse Wood, son of Rolling Stone Ron Wood) only Avalanche+ would do. In...
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La Serenissima: Avalanche+
So you want romance. You’re thinking Venice. That magical La Serenissima feeling. May we recommend Avalanche+ roses as an equal magical wedding rose? ...
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It's sweet, it's simple, it's Avalanche+!
It’s simple, it’s chic and it’s summery: fab floral stylist Hazel Shaw of Eden Blooms really knows how to make Avalanche+ roses shine. Don’t add...
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Avalanche+ for a vintage vibe
Vintage vibe, pearls and crystal: these fabulous floral wedding designs by Blush Rose prove you really don’t need hundreds of Avalanche+ roses to make...
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Aristo wedding with Avalanche+
Aristo wedding? Avalanche+ roses! These Dutch top roses made quite a statement at the nuptials of Arabella Llewellyn and Thomas Burwell in Easton, Hamps...
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Zen with Avalanche+
How about going a little Zen for your Sunday? This big, blowsy Avalanche+ rose is resting serenely in a small glass house pond (OK, it’s a bowl), floa...
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Avalanche+ all-over!
What do you get when you bring a large part of the Avalanche+ family together? Something glorious like this: let’s hope the lucky receiver of this ‘...
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Avalanche+ is in the pink!
How great is pink for a wedding theme? It’s happy, romantic and glamorous, not to mention a fantastic match for Avalanche+ roses. These Bold & Beautif...
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Avalanche+ in mint condition!
If you think Avalanche+ is the kind of glamour rose that can only shine in highly stylized surroundings, you’re mistaken. Just look how it rocks these...
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Avalanche+, the wedding rose!
Pearls, silver, crystal - the Passion for Flowers team is at it again, this time with classic Avalanche+ and Sweet+, in very chic and summery arrangemen...
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Duchess Kate with Avalanche+
Both Sweet Avalanche+ and Katherine, Duchess of Cambridge, were ‘Pretty In Pink’, when she visited the Blessed Sacrament School in Islington. In the...
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Avalanche+ at Amalfi wedding
Socialites in love, Amalfi wedding, Avalanche+ roses – we’re swooning at this wedding picture of Johanna Botta and Willem Marx, former boyfriend of ...
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Avalanche+: stunning simplicity
‘We love these white Avalanche+ roses with their sturdy stems and crowned with a large blowsy flower head that always opens fully,’ Arena Flowers st...
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Cosmic Avalanche+!
Yay, another glorious wedding design with Avalanche+ roses! ‘In Vanessa’s bouquet we used ivory and Sweet Avalanche+ Roses,’ says floral styli...
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Avalanche+ is a special gift
Whether it’s a birthday, anniversary, farewell party or A ‘just-because-I-love-you’, you really can’t go wrong with Avalanche+ roses. We’re t...
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Avalanche+ in da mix!
Just look what a mix of classic Avalanche+, Sweet and Peach Avalanche+ can you for your table arrangements. It’s sweet, classy and beautiful, and a ve...
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Starring: Avalanche+
Hollywood has discovered Avalanche+ as the ultimate wedding rose too. Whenever a fictional ‘I Do’ pops up, the roses do too. As Floral Talent they
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Avalanche+ with Passion!
Even more dreamy and utterly romantic: that is what Avalanche+ becomes in the capable hands of Passion For Flowers, an inspired mother-daughter Wedding ...
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Wild About Avalanche+!
Even we get slightly dreamy looking at these pictures and believe me, we’re quite used to utterly gorgeous Avalanche+ arrangements. But this one reall...
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It's a Sweet Avalanche+ summer!
Sweet summer makes you long for slightly heady, loosely arranged bouquets that capture a sense of freedom en happiness, doesn’t it? Avalanche+ is the ...
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Let's have an Avalanche+ wedding!
Avalanche+ roses have many beautiful faces. They can be cool and chic, and utterly over the top glam. But these Dutch top roses can also be sweet, roman...
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Hollywood ♥ Avalanche+ !
It’s no secret fashion designer Tom Ford has impeccable taste. Just look at the cool and classy bouquet of Avalanche+ roses and the kind note he send ...
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Amazing Avalanche+
Simple, serene and stunning Avalanche+. Fab floral stylist Donal Casey of PollenFlowers knows exactly how to get the best out of this very big, very pre...
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Avalanche+ at celeb wedding!
Celebrity wedding? Enter Avalanche+ roses! Dutch TV personality Caroline Tensen got married last Thursday with celebrity agent Ernst-Jan Smids. Avalanch...
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Eva ♥ Avalanche!
The wedding season is upon us, so Avalanche+ is everywhere. Like in the hands of actress Eva Longoria, who acted as bridesmaid for a friend last weekend...
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Avalanche+ dresses up any wedding!
Just look at what Avalanche+ roses can do for a wedding location. Because these Dutch top flowers are so large you don’t need that many to create a se...
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Have a cool Avalanche+ weekend!
Looking for a cool and crispy floral arrangement that simply oozes class? Take a modest clear glass vase, add water and a few gorgeous Avalanche+ roses,...
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Lake Orta wedding with Avalanche+
Happy couple, beautiful Avalanche+ roses, wedding Italian style by floral artist Monika for Italian Lakes Wedding. “Sandra and Mirko are a young It...
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Avalanche+ at the Champs-Élysées
Spotted at the Champs-Élysées: the Queen, president Hollande of France and classic Avalanche+ roses whose wonderful white flower heads really made the...
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Sweet+ for a vintage wedding
If you’re looking for a lovely and classy wedding theme, think Sweet+. These large Dutch top roses offer big flower heads that always open and a wonde...
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From Donatella to Jessica
Spotted on Jessica Chastains Facebook page: the fabulous actress with a an equally fabulous arrangement of Avalanche+ roses. The flowers were a gift fro...
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Wedding season? Avalanche+!
“I just couldn't wait to post these gorgeous images of the bridal bouquet I made earlier today,” says Helen of award-winning UK design and lifestyle...
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Celebrate friendship with Avalanche+!
Today’s Best Friends Day, an excellent excuse to celebrate each other with a gorgeous bouquet of Avalanche+ roses. Nothing says ‘Thank you for being...
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Avalanche+ & the Manhattanites
Manhattanites enjoyed champagne, macaroons and Avalanche+ roses in Saks Fifth Avenue at the launch of La Prairie Cellular Swiss Ice Crystal Collection. ...
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Enjoy your weekend with Avalanche+!
TGIF! A beautiful bouquet of Avalanche+ roses is just the ticket to enjoy the weekend. They’ll brighten your house, lighten your mood and will give yo...
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Happy wedding with Avalanche+!
Getting married under a chuppah? Imagine this wonderful and exciting moment surrounded by lovely Avalanche+ roses, like this ornate floral chuppah at th...
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Soft-toned sweetness: Avalanche+!
High tea, lunch or dinner party? Check out this table piece that looks good enough to eat. Together Sorbet+, Sweet+, Peach+ and classic white Avalanche+...
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Avalanche+ for a wedding+
‘What to do with Avalanche+ roses?’ wonders Samantha of Spriggs Florist (and yes, Spriggs really is her name). ‘Well, fill a large vase with a sph...
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The Avalanche+ Games!
High tea, lunch or dinner party? Check out this table piece that looks good enough to eat. Together Sorbet+, Sweet+, Peach+ and classic white Avalanche+...
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Upscale wedding? Avalanche+!
'The perfect flower for exquisite weddings,’ according to award winning wedding planner and décor designer Régine Danielle, known for her fabulous u...
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Avalanche+ goes Hollywood
Aha, now we know where Kanye West and Kim Kardashian found the inspiration for their wedding wall-of-roses! Just look at this picture of a party that Ki...
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Celebrate June with Sweet+!
To quote the musical Carousel: ‘June Is Bustin’ Out All Over!’ Copy that vibe in your floral home décor by allowing Sweet+ to bust out all ove...
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Queen of roses meets Queen of Norway
Royal Avalanche+ Alert! Queen Sonja of Norway, Crown Princess Mary of Denmark and Princess Marie of Denmark and all other present royals received a beau...
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Avalanche+ & the Aristocrats!
Meet Emma McQuiston, the new Lady of Longleat. Vicountess Weymouth has put her dreamy wedding dress on display among gorgeous arrangements of Avalanche+...
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Avalanche is going for gold!
Just look what a dozen Avalanche+ roses can bring to your room in cool sophistication. Exactly what you’ll need now days are heating up. These Dutc...
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Celebrity bridesmaids prefer Avalanche+!
Cue the chiffon and Avalanche+ roses! Even celebs lend their help to pals and siblings when it comes to their big day. Take a look at these A-listers wh...
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Brighten your day with Avalanche+
Just to calm down from Kimye’s wedding madness we’ll show you what just a few Avalanche+ roses can do for your desk. Instant fresh appeal and wonder...
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Wall of Avalanche+
So, remember that mad wall of Avalanche+ roses Kanye West gave Kim Kardashian for Mother’s Day? Well, this turned out to be a testing model for the re...
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Strictly sophisticated Avalanche+
Since Strictly Come Dancing star Aliona Vilani is drowning in sequins and fanfare professionally, she wanted to keep her wedding with sales director Vin...
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Tiara Day? Avalanche+ !
Hurray, it’s Tiara Day! And it’s as much about women celebrating being empowered, intelligent leaders in control of their own lives as it is about w...
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Great day for a Goth wedding
Since today is Goth Day we’d like to show you that while Avalanche+ has the reputation of being a true aristocrat, it also has a dramatic and theatric...
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That fresh-from-the-garden-feel...
With spring nudging towards summer you’ll want something cool and simple to brighten up your home. And yes, Avalanche+ roses are terribly posh, but th...
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Wedding trend: wrist corsages!
Wrist corsages are making an impressive comeback in wedding fashion. It’s a fun way to wear flowers and it allows a bride or bridesmaid to be in style...
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Avalanche+ at socialite wedding
A beaming bride, a supermodel, 17 bridesmaids and of course Avalanche+ - welcome at the wedding of London socialite Poppy Delevingne and James Cook. The...
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Sweet+, all boxed in
Since the wedding season is in full bloom we’d like to show you how Avalanche+ has a little extra to offer in the Romance & Glamour department. Tak...
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Looking ahead with Peach+
Planning a summer wedding? If your floral decorations need to be big, beautiful and strong enough to shine, even during a heat wave, choose Avalanche+. ...
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Princess Marie and Avalanche+
It’s always good to see the Queen of Roses in the hands of a princess. Her Royal Highness princess Marie of Denmark visited the Hans Christian Anderse...
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TGIF Avalanche+!
Sure, Avalanche+ is the Reigning Queen of the Glamorous & Big Bouquet, but just look at how the Dutchess rules in sweet and small arrangements. You’ll...
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The Only Way Is Avalanche+
Apparently ‘less is more’ is very 2013. And let’s face it: you can’t get enough of a good thing like Avalanche+ roses. Or a cool 100 of these bi...
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Welcome to Avalanche+!
Today is International Receptionists Day, dedicated to the people who are often responsible for providing a good first impression to customers, staff an...
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Avalanche+ celebrity wedding favourite!
Avalanche+ is the go-to rose for spectacular celebrity weddings. Let’s look back on some highlights. The Dutch top rose rocked at the nuptials of sing...
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I want Candy+!
Start you week bright and beautiful with Candy+! This pretty pink rose has all the wonderful Avalanche+ qualities: long and strong stems, very few thorn...
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Go Avalanche+ for Mother's Day!
So, tomorrow many countries celebrate Mother’s Day. Treat you clients well and make sure mum gets Avalanche+ roses instead of, let’s say, gardening ...
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Mum ♥ Avalanche+!
Kids don’t need to empty their piggy banks to treat their mum to something really special for Mother’s Day. A few Avalanche Peach+ roses go a long w...
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Mother's Day? Avalanche+!
Surprise and delight your mum with the fresh-from–the-garden, straight-from-the-heart vibe of Avalanche+ roses for Mother’s Day (for most countries:...
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Ready for Mother's Day?
May 11 is Mother’s Day in over 80 countries, from Australia to Zimbabwe. And since your mum probably is a Very Important Person in your life, why not ...
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Hurray, Liberation Day!
Today is Liberation Day in the Netherlands and a great way to celebrate this is putting Pearl Avalanche+ in the spotlights. Pearl+ has hints of the Dutc...
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Bridal flowers fashionista!
It’s the absolute floral fashion trend of 2014: wearing flowers in your hair. This trendy bride forgoes a veil for a fantastic floral headpiece build ...
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A loving gift: Sorbet+
Birthday of a loved one, next Mother’s Day or any other day that begs to celebrate something? Think Sorbet+. These wonder big Avalanche+ roses have a ...
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Easy, breezy Avalanche+!
If you want some extra special in natural home decorating with very little fuss, go Avalanche+. This arrangement shows that a little Sorbet+, Sweet+, Pe...
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Avalanche+ wedding favourite
Spotted at wedluxe.com: a fairytale style shoot in taupe and lavender, freshened up by classic white Avalanche+ roses. These big and beautiful Dutch ...
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Sweet+ and Dior
Those lovely roses Natalie Portman is cavorting with in the Miss Dior commercial? Sweet+, the porcelain pink one of the Avalanche+ family. Avalanch...
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Duchess presented with Avalanche+
Big & beautiful white roses with a hint of green around the petals, in the hands of a royal? Must be classic Avalanche+. Catherine, Duchess of Cambridge...
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Avalanche+ for a summer wedding
Planning a summer wedding? Consider Avalanche+ for your colour scheme. These Dutch top roses are available in classic, white Peach+ en all shades of pin...
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Diamonds for a Dutch Diva
How lovely and romantic! For this magnificent wedding bouquet Rays Florist in Hampshire, England brought a little extra love to Avalanche+ and adorned t...
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Hurray for the House of Orange!
Hurray, today’s is King’s Day in The Netherlands! Dutch top rose Avalanche+ has always been part of all major celebrations of the House of Orange, ...
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Top Model loves Avalanche+
When in doubt, go Avalanche+ to make a big impression, even on top models who have seen it all. Miranda Kerr posted this picture of Avalanche+ roses on...
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Wedding style 2015: Avalanche+!
Spotted at the 2015 bridal collection of royal couturier Stewart Parvin (who designed Zara Phillips wedding dress): a huge floral arrangement with – a...
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Partygirl Sorbet+ !
Pink-themed party? Avalanche Sorbet+ is your girl! This whopper of a rose becomes pinker and pinker when it opens. And yes, it always opens. That’s Av...
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Andrea & Avalanche+
Wedding Italian Style? Classic Avalanche+ of course! Opera singer Andrea Bocelli and his long-term partner Veronica Berti have tied the knot after 12 ye...
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Avalanche+ blessed by Pope Francis
Those big and beautiful white roses watched by billions of people? Avalanche+, of course. On Easter Sunday morning Pope Francis presided over Holy Mass ...
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Romantic & glamorous
Spotted at wedlux.com: very romantic and über-glamorous wedding arrangements with Avalanche+ roses, among others. Source Didemin-not-defteri.blogspo...
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Avalanche+, pure luxury!
Invited to spend Easter with friends or family? Impress your host by bringing Avalanche+ roses. These gorgeous Dutch flowers are haute florale, come wit...
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Enjoy Easter with Avalanche+!
How sweet, small and springy is this? Wonderfully inventive table piece of Sweet+ and Peach+ Avalanche+ roses on Oasis in a raised bowl, with hints of s...
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The New Showhouse at Lex+ East Africa
The show-house unveiled last year at Lex+ Kenya has evolved to be a trailblazer in the East African and indeed the global floriculture scene.
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Wanna-have Peach+
For a soft tone rose Avalanche Peach+ really delivers a lot of glow and colour. This is your wanna-have rose for original and modern Easter arrangements...
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Thank you, Sorbet+
Singer Elle Varner wrapped up her portion of the Chapter V tour with Trey Songz. She posted a pic of the pretty Sorbet+ roses Trey gave her as a Thank ...
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Peach+ for Easter!
Meet Peach+, the happiest Avalanche+ variety. Peach+ had a wonderful soft glow that brings instant joy to any arrangement. One of these fabulous roses i...
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Avalanche+ in a basket
Why not go Avalanche+ for Easter (April 20th)? A little goes a long way with these long, strong Dutch roses surrounded by a small green wreath. The famo...
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Avalanche+ the Magnificent!
Spring has sprung and Avalanche+ just loves to join the party. Surprisingly few roses were used for this impressive row. That’s how Avalanche+ rolls: ...
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Peach+ & funk for Easter!
Since summer is just around the corner when celebrating Easter this year, why not get a little more colourful in your brunch and lunch arrangements? Ava...
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Precious Sweet+
New born baby, much loved mum, new found happiness - this arrangement is as sweet and telling as the Avalanche Sweet+ roses it is made from. Sweet+ c...
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Have a Peachy+ Easter!
Yellow and white for Easter is sooo last season! Since we’re celebrating a rather late Easter this year – May’s just around the corner – feel fr...
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"Watch out for these Codes!" at Lex+ East Africa
Lex+ introduces two new rose codes that thave already been noted by growers as quite promising.
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Avalanche+ is haute florale!
Did you know Avalanche+ comes with its own exclusive label? And with good reason: this Dutch top rose is very special. It has big flower heads that alwa...
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Wonderfully wicked!
Looking for something special for Mother’s Day, a wedding bouquet or as a gift for a dedicated fashionista? Check out this It Bag, made of moss folded...
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When less is more
Sometimes the simplest ideas are the best: look what just a few Peach+, Sweet+ and classic white Avalanche+ roses can bring to the table. Gorgeous decor...
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Amazing Avalanche+ wedding!
Avalanche+ is magnificent wedding rose. It has great presence, oozes glamour and outlasts even the lengthliest toasts. The Pink+ and Peach+ varieties mi...
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Celebs ♥ Avalanche!
What makes the Beautiful People even more beautiful on their wedding day? Roses to match their celebrity status, like the amazing Avalanche+ varieties.
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Avalanche+ at celebrity wedding
Carmen Electra's wedding theme was Avalanche+ white and marsipan red, always a winning combination. The red petals on the wedding cake were edible. H...
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Avalanche+ is a Southern Belle
Southern Belle wedding in New Orleans? Avalanche+ joined the festivities when singer Jamie Lynn Spears married James Watson in the presence of family an...
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Sweet+ celebration
When actress Kate Bosworth married director Michael Polish in Montana the vibe was relaxed and so was Avalanche+. The Dutch top rose happily mingled wit...
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Dolce Vita for Avalanche+
Model Chrissy Teigen and John Legend sure love Avalanche+! Multiple varieties of this fantastic Dutch rose were present at their wedding at Lake Como. ...
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Avalanche+ Reigns!
So, if Mary, Queen of Scots would marry in 2014, what would she want for her wedding? Avalanche+ of course: our favourite soft-tone big rose was all-ove...
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Pretty pink petals
Spotted in an English bridal magazine: Sweet+ in a perfect wedding arrangement in The White Gallery in London. 'We can't enough of Sweet Avalanc...
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Celine has excellent taste!
Celine and Zeff tied the knot on 22 October last year at Marylebone Town Hall in London. "I prepared and arranged my own flowers (with a little help ...
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Avalanche+ overload
Spotted on Rich Kids of Instagram: an absolutely massive arrangement of Avalanche+. 'You can never spend too much on flowers Luke' #london #home #flo...
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Avalanche+ for a Southern Belle
Southern Belle wedding in New Orleans? Avalanche+ joined the festivities when singer Jamie Lynn Spears married James Watson in the presence of family an...
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Avalanche+ in Vanity Fair!
Look who's peeping over Princess Charlene of Monaco's shoulder in this exclusive shoot for Vanity Fair Italy? It's Sweet+, the lovely pale pink rose of ...
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Hello, Your Royal Highnesses!
Where-ever Kate, Duchess of Cambridge goes, she’s greeted with a lovely bouquet. And what better flower to adorn the future Queen of England than Aval...
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Taylor Swift loves Sweet+
Pop princess Taylor Swift seems to have gotten all inspired by the Avalanche Sweet+ rose for the campaign of her new Wonderstruck perfume.
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A high society wedding with Avalanche+
When Andrea Casiraghi married Tatiana Santo Domingo in Gstaad Avalanche+ was all around to lift the celebrations to an appropriate level of society chic...
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Valentine+ is an instant hit!
She’s deep red with velvety petals, brand new and an instant hit. Valentine+, created by Lex+, proved to be very much in demand for her namesake day. ...
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Germany ♥ Avalanche+
German garden centre Dehner, a chain with over a hundred branches, only wants the best roses for its customers. That means Dutch Avalanche+, supplied by...
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Only the best for Gisele!
Gisele Bündchen is the best paid model in the world and has good taste: at home it's Avalanche+ or nothing. This is a why Avalanche+ is truly a gran...
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Avalanche+ rocks fashion scène
Spotted in cool Dutch mag Nieuwe Revu: famous Dutch fashion stylist Maik de Boer rocking a gorgeous Avalanche+. This top rose is a true fashionista, pop...
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Queen Máxima loves Avalanche+ !
Avalanche+ is a particular favourite of Queen Máxima of the Netherlands. Every royal highlight in her life, from her wedding to the inauguration of her...
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Royal wedding? Avalanche+, of course!
The royal family of Luxembourg has celebrated two weddings in a row and at both events Avalanche+ roses made a great day just a little bit more beautifu...
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AVALANCHE+ AT MARKS & SPENCER
Leading British retailer Marks & Spencer had included Avalanche+ and Sweet Avalanche+ in its exclusive range of flower services. Simon Richards, flower ...
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