Mission

To promote and consolidate the prestige of Ecuador is flower growing sector both at home and worldwide, by promoting human, ecological, trade, logistic, and technological development in keeping with sound environment principles, as well as fostering the optimal inter-relation of participants in quality production chain.

Vision

A united and prosperous flower growing sector that generates well being for the country and is recognized for its integrity, trade prestige, consistent product quality, and respect for human life and nature.