Dutch gerbera growers are making themselves heard through an international campaign aimed at florists and consumers. The growers will literally support their new varieties this year. They are the face of the novelty campaign and show their pride. Every year in September, Colored by Gerbera introduces all new varieties that can be found at Dutch growers. This year, the range will be expanded by no less than 90 gerberas.
The gerbera always surprises
This year too, the breeders manage to surprise with unique shapes and colors. Breeding a new gerbera variety takes an average of three years to develop. A process of trial and error to achieve the best possible gerbera. Now it is up to the growers to bring these new varieties to the market. Together they carry the gerbera campaign and proudly introduce the new range.
Radiant along the A4
From Monday, September 14 to September 20, you can see the Colored by Gerbera growers beaming along the A4 near Leiden, towards The Hague. The gerbera always surprises, which is what they radiate with this campaign to florists and consumers.
Collective is strong together
Colored by Gerbera is the collective of all 40 Dutch gerbera growers and breeders. They provide florists, wholesalers and exporters with assortment information and inspiration. They put gerbera on the international map through various campaigns and promotion. The campaign is in the hands of creative agency Vandeez in Nootdorp.