Royal FloraHolland strategy, what was it like again?

Would you like to know what Royal FloraHolland's strategy looks like? In a handy animated film we explain the strategy in 3 minutes.

Today, we find ourselves in unprecedented times, as coronavirus continues to disrupt the global economy. 

Royal FloraHolland is doing everything within its power to enable the floriculture industry to make it through this extremely difficult period as well as possible, paving the way for renewed growth once this crisis is over. To be able to hit the ground running in the post-coronavirus era, they are implementing the foundations of a strategy that the company calls 'The Strength of the Marketplace'.