At the beginning of the hydrangea season, Hydrangea World cleverly entered a new market for its beautiful hydrangeas with the support of Sobolj in Russia.
The events market is a market of the future in Russia. For this reason, the sector of events and event agencies has been deliberately providing Sobolj with information about the use of flowers in the decoration of locations for several years now. Sobolj has gone one step further for Hydrangea World.
Event organizers are generally difficult to reach: Sobolj organized an exclusive presentation for them on the use of Hydrangea in the decoration of locations for various events. Decision-makers and executives from leading companies in this sector were invited by Sobolj to the beautiful Marinyo Estate near St. Petersburg for inspiration. The following days photojournalists from lifestyle magazines were received and consumers were given the opportunity to come and have a look.
For example, 'feedback' was organized directly for the benefit of the event agencies.
The fact that Hydrangea as a flower is very suitable for decoration in larger spaces was shown on the estate with flower arrangements from young and leading florists: https://www.youtube.com/watch?v=rl3qKYKe_ms
Classic spaces were decorated with Hydrangea at this location, but Hydrangea is also ideally suited for applications in larger, modern locations. With this presentation, Sobolj has shown to event agencies, and also explained personally, how an event with Hydrangea can be given an extra accent.