Case Study - The success of United Selections spray rose assortment

In June 2018, United Selections unveiled a new product line of spray roses. The breeder introduced three categories of sprays namely: Classic Selections, Blossom Selections, and Magical Selections. Exactly one and a half years down the line and the spray assortment has shown remarkable growth. United Selections has been able to introduce some of these varieties to the market and the reception has been great. These include; Royal Magic, Pink Blossoms, Pink Flame Classic, Tender Blossoms, Candy Blossoms, Sweet Pink Classic, Blushing Blossoms, and Fire Blossoms.

 

“Our success as a breeder is built on the results of our clients and stakeholders through the Early Involvement Program.” Said United in a press statement.

and added, “It is because of this reason that we’ll keep you updated on all developments as we continue to breed a successful future together.”

Omang (Expressions) was one of the first farms to plant United Selections sprays commercially. These include Royal Magic, Pink Blossoms and Tender Blossoms. Expressions’ farm manager, Mr. Brijesh Patel and R&D Officer Mr. Moses Mugambi had this to say on the three varieties.

Pink Blossoms
The general performance is great in terms of production, stem length, and headsize. They noted that each stem has 7+ uniform flower heads which they found impressive. Pink Blossoms has decent transport characteristics as well as good vaselife.

Royal Magic
75% of the crop has a length of 60 cm and above, producing stronger stems that are able to sustain the weight of the flower heads. On each stem, there are 7+ uniform heads with a disc-shaped opening. According to the farm manager Mr. Brijesh Patel, this is his favourite spray because of the unique colour, unique garden opening as well as superior vaselife.

Tender Blossoms
Although this is one of the shortest in comparison to first two (mostly 50’s), it is hardy in terms of pest and diseases.