More than 500 enthusiastic trade visitors - florists, garden centers, hardware stores and home accessories retailers - visited the first Flower Bazar 2019 in Braak, near Hamburg, in glorious weather. The Flower Bazar was entirely devoted to flowers and plants, together with home accessories and various decorative items.
The new event concept was organized by the Dutch agency 2dezign, which demonstrated its competence in the field of cross-selling live at the flagship of the Boltze Group, location Braak. Together with Boltze, a future-oriented pop-up store was set up in a 4000 m2 showroom in three different configurations.
"An all-round successful event with great inspirations on the subject of floristry and decoration for inside and outside. This will certainly remain an important part of the industrial landscape in the future.
Together with many customers and exhibitors, we look forward to a continuation next year", said Pascal Koeleman from 2dezign. It is the natural products in the mix with deco that attracted a lot of attention from the visitors.
In addition to inspiration, it was also a sales and order fair with a special outlet corner where products were sold directly, sometimes with an 80% discount. Discussions are being held with existing and future partners about a Flower Bazar 2020 in Holland & Germany and we expect to be able to tell more about this soon. This way of pop-up event fairs tastes like a lot more, both from the visitors and from the participants.
"We like to inspire trade and visitors, but ultimately it's all about the success and turnover of the participants, only then do you have a successful concept."