Together with Alflora and six flower wholesalers, a unique savings campaign has been set up. The florist can save for a contemporary fashion item. The promotion runs from Monday, September 30 through Thursday, October 31, 2019. Florists can participate by buying Cymbidiums and vases from the selected collection of Alflora.
For the first time, six Dutch flower wholesalers and Alflora are working together on one sales promotion. Alflora has selected a vases collection for Cymbidium especially for enthusiasts; a collection in which you can process Cymbidium in three ways and emphasize the image-defining application of the flower. Together with six flower traders, a Cymbidium saving campaign has been set up, allowing the florist to save for a contemporary must-have when buying Cymbidiums and vases: Cymbidium over-socks. "Just like the interior icon Cymbidium, we searched for an appropriate collector's item," says IJsbrand van der Houwen on behalf of the Cymbidium promotion committee. “When the socks were presented by the marketing agency, we immediately started looking for the impact of socks in the current fashion scene. A whole new world is opening up for us! Contemporary socks complete your outfit. It is a pronounced fashion statement. And that is exactly what we want to achieve with our Cymbidium: a distinct interior statement! ”
The participating wholesalers are Aalsmeer: Dobbe Flowers, Ede: Goedegebuure and de Mooij, Zalam, Venlo: FleuraMetz, Gebr. Dings, Tilburg: Goedegebuure and de Mooij. This in collaboration with the Alflora branches in Aalsmeer, Ede, Tilburg and Venlo.
About the promotional campaign cutting cymbidium
The promotional campaign Cymbidium "Interior Musthave" is the initiative of all cutting cymbidium growers i.s.m. Royal FloraHolland. They take care of promotion together. Alflora is working as a hardware specialist on this campaign.