The international floriculture trade exhibition IFTF will again be held at Expo Haarlemmermeer in Vijfhuizen, a venue that sits almost next door to Schiphol, Amsterdam’s International Airport. IFTF is already in its 10th edition and growing, despite the rough waters in which the floriculture and many other industries have to peddle its way through.
Global economic growth has hit a slow run in the better part of this and last year, obviously affecting the flower industry as well. A normal stage in the upward and downward economical trend, which happens every 7 to 9 years and actually not being any different this time. But there are factors present now, in fact, quite a few, compared to what we have seen in the traditional past, that are influencing the economic development waves this time. The trade war between China and USA, the Brexit threat, The war (threats)in the Middle East, to name a few, make it all more complicated and more difficult to predict how the business cycle will develop. However, the flower industry has proven in the past over and over again to be strong with enormous adaptability. It is therefore without doubt that also this time it will resist any difficulty and keep on growing as always.
It is a great chance for everybody in the international flower business to have one of the world’s biggest and most important platforms coming up soon. A place under one roof, where all current threats & opportunities can be discussed directly, face to face, in the most basic way, but also the most effective one!