On June 18, growers and breeders of the "Always Kalanchoë" promotion started working together with Social media. In a workshop led by Karlijn Offermans, who also coordinates the collective social media for 'Always Kalanchoë', the social media managers have exchanged knowledge & ideas and made agreements on how to further strengthen online communication for the 'Always Kalanchoë' collective .
Kalanchoe: convenience & color!
The succulent plant Kalanchoe is a colorful and versatile indoor plant all over Europe, suitable for every interior and garden. The Kalanchoe is still easy (Easy Care) too: just a little water and food and little or a lot of light is sufficient.
Joint approach to Kalanchoe growers
The collective promotion "Always Kalanchoë" for the flowering plant Kalanchoë is an initiative of 23 breeders and joint growers from the Netherlands, Belgium, Germany and Denmark who are members of Royal FloraHolland. Royal FloraHolland facilitates the group, Greenhouse Horticulture Netherlands arranges the secretariat and Sense marketing & more takes care of the campaign. For more information about ‘Always Kalanchoë’ see and on Facebook, Instagram, Pinterest & Twitter.