Before the onset of this year's IFTEX flower expo in Nairobi, we highlited about De Ruiter's agenda for the show, which mainly entailed discussing further about their exciting ‘Big Five’ colour mixes, special shapes, bi-colours, Kangaroo Paw & Hydrangea lines.
The breeder had that and more on offer at their stand presenting new & refreshing varieties with revamped selections. Their unique marketing concept of ‘The BIG Five’ colour lines, Red, White, Orange, Yellow & Pink each represented by one of the African big five animals, Lion, Elephant, Leopard, Rhino & Buffalo has been carefully considered since last years trade shows to bring a clean & refreshing line up for this year's edition of IFTEX. Below is a recap of De ruiter's showcase at the IFTEX 2019.
For ‘Reds’ , De Ruiter has introduced two varieties; Furiosa® & Born Free® High producing varieties in the retail segment. Furiosa® has been proven to be resiliant against diseases such as Agro-bacterium; while Born Free® has shown stellar results as a low altitude retail variety and also grown successfully at higher altitude in South America to achieve impressive budsize & production figures.
For ‘White’ De Ruiter has introduced two new varieties in 2019. These are; Epic White® with a vibrant white colour & impressive 200+ production figures and Bright Light®, newly christened in May 2019 with a vibrant colour & good vase life. The white De Ruiter varieties under the Big Five line
Under the ‘Orange’ segment, De Ruiter has introduced two alternative varieties from last year; Wannahave® a vibrant coloured, highly productive rose which can be grown in high or low climates. And Orange Crush®, which has been selected for her slightly longer stem & highly productive character for the retail segment. They have revamped the ‘New Big Five’ Pink colour mix by including our proven and successful variety Celeb®.
Under ‘Yellow’ , they have introduced Lavida®, a highly productive yellow with an average production of 270 stems/m2.
Also showcased were their best selected varieties in other ranges; Peach X-Pression®, Marvel®, London Eye®, Capriola® & Sunset X-Pression in the special/bi-colour segment, new introductions; Pink Valley®, Dream Girl®, Zanta® & Priti® recently obtain commercial status & our exciting spray lines B-Bubbles®, Misty Bubbles®, Romantic Bubbles®, Purple Tambourine®, Pink Essence® & Cherry Kheops®
Kangaroo Paw line; Early Spring®, Gold Fever® & Golden Gem® & Hydrangea varieties will give the range a unique diversity throught a wide spectrum of the markets.