Among the various Dümmen Orange flowers showcased at their stand during this year's IFTEX show in Nairobi, the breeder showcased Rozuri, their new colorful brand for African roses inspired by the vast natural beauties of the continent.
Rozuri "roses from Africa" is a new label for the retail sector from rose growers in Ethiopia and Kenya with whom Dümmen Orange works closely together.
In a statement that went with the campaign, the breeder states, "Rozuri embodies the core values of Dümmen Orange because we have a deep rooted commitment to our people and want to engage in communities to provide extra support in education healthcare and environment.
The name Rozuri is derived from the word uzuri which means "beauty" in Swahili, the language that is widely spoken in East Africa.
The Rozuri varieties are medium-sized flowering roses that have been specially selected for the supermarket segment. This specific assortment of Dümmen Orange is still relatively unknown to retail and will therefore be actively introduced in the coming period to the most important supermarket chains in England and Germany.
A special breeding program has been set up to create a high-quality retail assortment of this Rozuri range. Rozuri roses have been extensively tested for a good vase life, always resulting in excellent scores. These roses can be supplied in stem lengths of up to 60 centimetres. In addition, these roses distinguish themselves by a wide range of colors: from white to cerise, from pink to red, but also yellow and orange and there is even a "bicolor" variant.
The story behind the Rozuri roses will be actively propagated in the coming period. Because the African Beauties are not only the roses, but also the teams of the Rozuri farms in Ehtiopia and Kenya.