April is the favorite month of the Gerbera. During this month, a lot of attention is paid to bringing the diversity of Gerberas to the attention in the trade chain. Both by the Flower Council of Holland under the name "Beautiful what flowers do" and the collective promotion committee on behalf of the Dutch growers, Colored by Gerbera.
Breeder Florist Holland will put its Gerbera varieties extra in the spotlight during this month to inspire exporters to take part in this large Gerbera campaign.
Anyone who has visited the Florist assortment show greenhouse last season knows that there is plenty of development in the pipeline of Gerbera breeding. The Gerbera market now has an extensive range. Various varieties with different characteristics in the cultivation and in the processing process. The demand for a suitable product is high.
To be able to deliver the perfect Gerbera that meets specific market needs, Florist Holland seeks interaction in the trade chain. By participating in the breeding process at an early stage, the demand for flowers can be linked to Florist's Gerbera assortment.