Gediflora is International Grower of the Year 2019! Steven van Schilfgaarde, CEO of Royal FloraHolland, awarded the prize on 22 January 2019 on behalf of the International Association of Horticultural Producers (AIPH).
In the run-up to the award ceremony, temperatures rose high in the room next to the IPM in Essen, which was decorated with a winter theme. The winner was delighted and the audience applauded loudly. The International Association of Horticultural Producers (AIPH) awarded Gediflora the title of International Grower of the Year (IGOTY) 2019 and presented them with the coveted Gold Rose award. They took over from Ter Laak Orchids, who won the prestigious prize in 2018. Gediflora also won gold in the Young Plants category.
Broad and innovative variation
Gediflora grows and propagates potted chrysanthemums. The company operates in more than 30 countries and has a worldwide market share of 40%. Gediflora has a market share of more than 50% in Europe and 30% in the US. With their gold-standard starting material, they make it relatively easy to grow a wide and innovative range of bulbous chrysanthemums.
Gediflora: 'Dream, dare, do and do better'
The AIPH IGOTY jury consists of six internationally renowned horticultural experts. Tim Edwards, vice-chair of AIPH: "Gediflora excels in its field and remains loyal to its motto: 'Dream, dare, do and do better.' The company is a leading chrysanthemum specialist. With its excellent innovations and production, Gediflora is a trustworthy and inspiring partner for growers."
Steven van Schilfgaarde stressed the importance of chain cooperation in his speech. "Because we can only build a global marketplace for flowers and plants if we work together. We innovate together. We grow together. Royal FloraHolland is incredibly proud of its members Oserian and OK Plant." Oserian won the Gold Award in the Cut Flowers category. Rob and Desiree Olsthoorn of OK Plant received the Silver Award in the Finished Plants and Trees category, accompanied by loud cheering.
Overview of the winners in the different categories
- Gold: Gediflora, Belgium
- Silver: Clematis The Source of Good Climbers, Poland
- Bronze: Sichuan Colorlink Co. Ltd. China
Finished Plants & Trees
- Gold: Clematis The Source of Good Climbers, Poland
- Silver: OK Plant, the Netherlands
- Bronze: Fujian Hongzhan Landscape Engineering Co. Ltd. China
- Gold: Oserian Development Company Limited, Kenia
- Silver: Jiangsu Zhonghe Flowers Co. Ltd. China
- Gold: Inner Mongolia M * Grass Ecological Environment (Group) Co. Ltd. China
- Silver: Butterfly Garden, Denmark
International Grower of the Year
Bernard Oosterom, president of AIPH: "The IGOTY Awards 2019 give us an opportunity to place the best companies in our industry in the global spotlights and to introduce the world to their quality."
The International Grower of the Year Award is a worldwide award for floriculture growers who excel in the fields of market development, sustainability, economy, human resources and/or innovation. Royal FloraHolland is the main sponsor. The National Horticultural Entrepreneur Award and Royal FloraHolland nominate the candidates for the prize.