Yet another innovative campaign by JustChrys to bring market attention to chrysanthemum. In Russia these campaigns are spearheaded by Sobolj. This year they launched a campaign in line with the "Year of the Theater 'in Russia and opted for a theatrical setting with costume and prop in a historical monument: a castle... that was reminiscent of royal balls held by Russian nobles.
The Marjino castle was decorated with chrysanthemums packages during the Christmas period. This décor actors of the theater Petit Trianon from St.Petersburg played the role of the noble guests, adorned with masks of flowers. The very colorful, versatile and strong chrysanthemum lends itself like no other for this theme. The photos and video which these were made have already gone through the whole of Russia. Through several large platforms for floral art, social media, participating wholesalers and flower arrangers have already more than 500,000 people have seen the chrysanthemums in this setting.
Russians are particularly sensitive to tradition and history. Precisely celebrated in the period between Christmas and New Year in Russia and 7 and 13 January, they have this attention. That was the reason to start the campaign just immediately prior to this period, which explains the success achieved.