Aalsmeer Trade Fair was a great success!

More than 16,000 visitors from all over the world, blossoming and captivating stands, challenging speakers, the newestc trends, latest developments, and the place where growers and customers get to talk with each other. Once again, Aalsmeer Trade Fair was a great success this year.

The auction halls in Aalsmeer were laid out for this important event, where Connect to Global Growth was visible in everything. How can we keep growing as a sector?

Where are the opportunities and how can we find connections that help our growers and customers further? Floriday is a great example of a means to keep growing and the launch of the new Fc588 container will certainly contribute to a reduction in chain costs. And of course, the theme of sustainability is also indispensable for the future of our sector. That's why Royal FloraHolland is initiating the Greenovation Award. Want to know who won? Then read on.

Floriday - where are we now?
Gerhard van der Bijl, Chief Digital Officer (CDO): "With Floriday, we're creating new opportunities for our growers. The digital infrastructure that we're setting up must be robust, so that the sector can build on it and we're investing heavily in features designed to make trading easier and better for our growers . At the beginning of next year, for example, growers will be able to make use of two new apps in Floriday: Hortiheat and Floriday insights. Horitheat enables growers to send targeted email campaigns and make order lists and offers. Floriday Insights is the 'Google Analytics' of the floriculture industry. The data provides insight into what is happening in the floriculture industry and how to respond to that."

New container: launching Fc588
Yme Pasma (COO) and Matthijs Mesken (Director VGB) together launched the new, efficient Fc588 flower bucket at the Aalsmeer Trade Fair. This flower bucket optimizes loading capacity, realizes annual cost savings for the chain of €10 to 15 million and ensures reduced carbon emissions.

Yme Pasma explains: "Every day, we work to improve our logistics services and increase efficiency in the chain. With this new Fc588 flower container we are responding to market needs." Matthijs Mesken adds: "In the trade, we are enthusiastic about this initiative. Since the inception of this development we have been involved together with Royal FloraHolland. Owing to the increasing use of CC containers in the export trade and the reduction in transactions, a different multi-use flower bucket is required."

Zentoo en Ovata wins Greenovation Award
Royal FloraHolland presents the Greenovation Award as recognition for sustainability initiatives in the floriculture industry. The public voted on nominations by a professional jury. Steven van Schilfgaarde (CEO) presented the award. The presentation by Steven van Schilfgaarde (CEO) took place on the second day of the Trade Fair.