The relationship between flowers and ballet has existed for centuries: in the 19th century, the Russian ballerina Mathilda Ksjesinskaja appeared on stage in a dress decorated with flowers. Especially hydrangea fits so well: the flower is elegant and has grandeur. With a few flowers you already make a fantastic impression.
Flowers and Ballet
It was therefore an almost logical choice for Sobolj to choose the theme "ballet" for the storytelling for the promotion of cut hydrangea in Russia. For the campaign of Hydrangea World contact was sought with a leading ballet school in Moscow, the "Nutcracker". The young ballerinas were made even more beautiful with accessories of hydrangeas. The styling was provided by the best Russian stylist of 2017: Xenia Pesho, together with fashion florist Anna Tchajkovskaya. Alexej Popov's studio made the photo shoots of the dancing ballerinas