According to Ishai Sharon, the Head of Roses at Optimal Connections, the lenghty hot summer in Europe which had been a cause of low demand in roses is finally subsided and the market has seen an improvement in prices.
“Rose prices stood at a 15% low during week 34 compared to the same period in 2017, with similar quantities. During weeks 35 and 36, the quantities took an average 20% dip and prices rose by 26% compared to the previous year. Weather changes in Europe characterised by lower temperatures and siilarly low temperatures and cloudy weather in Kenya were the main reasons for this trade scenario. Low production from the local market also contributed in the high prices." Ishai.
He adds, “The quality of roses from Kenya has improved, with less damage and botrytis which has bought back buyer-trust and we hope that the tougher times are now well behind us,” says Ishai. The prevailing warm and sunny conditions has been instrumantal in improving production. According to Ishai the market is set for better times ahead.
“Considerably large promotions in the European market have been planned in the coming days that will help in keeping market prices stable,” Ishai.
Flower Optimal Connections at the 2018 Naivasha Hortifair
"We’re delighted to be taking part in the Naivasha Horticultural Fair 2018, Africa’s biggest Horticultural fair. This year's event will be on 21st – 22nd of September and will draw an audience from across the continent and Europe. Please take advantage of this opportunity and meet us for direct discussion about market planning for novelties and existing brands and more. See you there!" F Optimal team.