Michele Marra delves deep into floristry and shares his unique flowerboxes

As a third generation florist, Michele Marra not only ensures continuation of an art estabished by his parents and grandparents since the 50s but he also holds it that floral art to him is not a job but rather a lifestyle he was born into. 

Michele’s approach to design is brilliant yet modest. His attraction to floral design is also enhanced by other forms of artful expressions such as fashion. This way he stays at per with trends while at the same time observing and taking in what nature has to offer. In developing his skill he mixes all the above aspects with the foundation knowledge in floristry that he got from professional training. 

“I refer to my style as metropolitan, with a dash of street, because I gather a lot of knowledge from the street. I call it ‘shot-out-of-the-cannon floral art,” says Michele.  

Michele’s specialty is unique and one of the most adored trendy ways of flower packaging. The FlowerBox is simply gorgeous and is created in an array of shapes and sizes. 

He also takes us back to another one of his best works with Porta Nova red naomi which was a project for globally acclaimed fashion brand Dolce & Gabbana. 

“The Dolce & Gabbana project came about after a photographer friend of mine who works closely with the brand needed the best flowers of highest quality for models in a photoshoot. As usual I proposed to them Porta Nova Red Naomi roses,” says Michele.