Cutrose Prices increased considerably in the month of June 2018 compared to the same period over the past three years. This is according to the week 24-26 market analysis report by top unpacker and strategic solutions provider, F Optimal Conections. This is good news to farmers accross rose growing regions in the wider East African.
According to Ishai Sharon, Head of Roses deaprtment at F Optimal Connection, the cool and ideal weather conditions in Europe lend a hand in the rise of sales. This coupled with the high demand of roses during the graduation season in most schools across Europe.
Table: Price Comparison 2017 and 2018
¨On the flipside, export supplies from Kenya remained low as a result of the continued unfavorable weather in the country. The situation was not rosy in Ethiopia either with the unstable political situation causing major labor strikes which in has affected shipment of flowers and unnecessary delays,¨ says Ishai Sharon.
Ishai also points out that at the close of week 26, European countries experienced a sudden heat wave whose end is still not known. In response to the heat wave, prices across Europe during that particular week went down significantly. He adds that the start of the vacationing period in Europe has not aided in improving the market prices.
However, Ishai advices growers to begin analyzing all their sales results as per variety and their respective stem-lengths. This he says is to avoid sending flowers while incurring extra costs when there is simply zero demand in the market.
¨All growers should also pay extra attention and send only the top quality as every remark will cause a zero price.¨
¨This is the perfect time for growers to start building a good crop for the next supply period as we expect the prices will have improved. Also, once the supply quantity decreases and the weather changes, prices are expected to improve. This could happen in mid August. Says Ishai.