At the onset of this summer, Takii, in collaboration with the Van Gogh Museum, organized a promotional campaign for the ‘Sunrich – Van Gogh’s Favorite’ concept. It is not just a celebration of the summer, but also the announcement of the start of the Sunrich sunflower season.
VIDEO - Celebrating Summer
Bloggers and florists with a passion for Sunrich sunflowers enjoyed a creative and inspiring afternoon with this concept at the Van Gogh Museum. At the same time, passers-by on the Museumplein were immersed in an abundance of masterpieces by Dutch growers. The distribution of hundreds of sunflowers, the smiling faces and the feel-good atmosphere of this festival are combined in a happy ‘after movie’.
A celebratory toast to summer! Inspiring session for Sunrich friends Sunrich friends, such as the lifestyle bloggers Sabrina Visual, Styleday, Draad en Spijker, Losse Bloemen, Furnlovers, Social Connectors, Tatjanas_world, Dailygreenspiration and Sjef_du_jardin, as well as top florists such as Sarah Dikker, Esther van Wijngaarden and Bloemenservice Nederland, were invited for an exclusive afternoon on Thursday 21 June where inspiration and creation went hand in hand. Everyone got to know Sunrich sunflowers in a creative way and heard the story behind the concept at the Van Gogh Museum.
In addition to this programme, hundreds of passers-by on the Museumplein were surprised with a Sunrich – Van Gogh’s Favorite sunflower. The museum contributed to the success of the campaign by using its social channels to communicate about this summer celebration. Lots of happy pictures have been posted by consumers using the hashtags #celebratesummer and #SunrichVanGogh. You can find these pictures and videos on the @sunrichvangoghsfavorite Instagram account.