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De Ruiter's BIG FIVEs at IFTEX 2018

Last year, De Ruiter introduced its ‘BIG FIVE REDS’ campaign at both IFTEX & IFTF exhibitions which consisted their top red varieties; Rhodos©, Ever Red©, Cupido©, Red Kamala© & Spectre©. During this year's IFTEX show, De Ruiter laid emphasis on their newly unveiled concept dubbed ‘BIG FIVE COLOURS’; Reds, Yellows, Oranges, Whites & Pinks. 

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De Ruiter East Africa MD Rob Letcher and Farm manager. Fred Okinda engaging a client at their stand

The new BIG FIVE COLOURS consists of the following varieties:-

Yellows:
Basanti (Premium), Tribute (Retail), Solaire (Retail), Sonrisa (Retail) and Sunny Days (Retail).
Oranges:
Comanche (Retail), Royal Flush (Retail), Orange Crush (Retail), Oranda (Premium) and Nassau (Premium).
Pinks:
Opala (Premium), Lovely Rhodos (Premium), Wham (Premium), Roslyn (Premium) and Pink Rhodos (Premium).
Whites:
Proud, Summit, Miss Blanca, Snow Bliss and Uzuri

Some De Ruiter moments at IFTEX 2018

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De Ruiter's Örjan Hulshof (left) and Charles (right) are joined by Ishai Sharon of F Optimal Connection
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De Ruiter's Rohit Patil (center) is joined by guests at the stand
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Elizabeth and Fred of De Ruiter
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Huub Snijders (De Ruiter BDM) and Director Oscar Peters
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De Ruiter East Africa MD Rob Letcher with Sabine Kontos of Penta Flowers

SLIDESHOW - some roses showcased at the show

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Ever Red

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Solaire

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Sonrisa

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Summit

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Floriculture tradeshows
Rose variety introductions for growers
Breeder news from East Africa
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