The Roadmap Next Economy Greenport presented in Rabotorium the World Horti Center. This document is the arrow for the future and "target situations" describes the Greenport in 2050 and the transition paths towards them between now and 2030. The Roadmap has been established in a number Arena sessions with entrepreneurs and experts from within and outside the sector, led transition professor Jan Rotmans (DRIFT). Client Roadmap Next Economy Greenport Greenport West Holland.
Greenport West Holland is the regional partnership between government, business, educational and research institutions. Together they work on a healthy and sustainable future for regional horticulture and to solving societal challenges, including in the field of nutrition and health.
Recent years Greenport closely involved in the Next Economy Roadmap (RNE) of the Rotterdam-The Hague. It looks for the future of the regional economy. Based on the RNE took Greenport West Holland, Rabobank Westland, Westland municipality and province of South Holland initiated a Roadmap Next Economy Greenport: is the horticultural center in this process, as well as cross-overs to other sectors such as the port, health and built environment.
The reason for the Next Economy Roadmap Greenport including growing international competition, pressure on prices and narrow margins, a saturated market, increasing fragmentation and low growth of innovative entrepreneurs. "The Greenport must therefore reinvent. This requires a transition to a high-quality, multifunctional, durable Greenport; a reorientation: a cultural revolution, a new kind of entrepreneurship, and a new form of cooperation ", say the promoters Greenport West Holland, Rabobank Westland, Westland municipality and province of South Holland.
Among a number of so-called Arena Sessions led by Professor Jan transition Rotmans of DRIFT did last year. This led to a vision of the Greenport as an icon of the new circular digital economy. "The new economy emerges on a regional scale down," said Jan Rotmans. "What you need for a transition to the new economy, network organizations, such as the Greenport."
That future - with its' target scenarios - and the route there - the so-called 'transition paths' - was developed in the form of innovation and breakthrough projects and investment strategy for the short and long term. This vision and elaboration Monday, April 9th presented in Rabotorium the World Horticultural Center in Naaldwijk. Rotmans "The Next Economy Roadmap Greenport is not a blueprint, but an arrow with a number of different paths." In addition, during the well-attended meeting regional scan Opportunities in the region circular 'Rabobank, KPMG and CSR Netherlands presented.