Optimal Connection's Head of Roses Department, Ishai Sharon, had an interesting observation about the performance of the flower market in the past two weeks.
“After a successful Valentine’s Day, the market was suffering from a short period of low prices,” Ishai Sharon begins. The reason for this was because of extreme cold weather in Europe. Temperatures were deep below zero, the logistics became difficult and part of the ‘street market’ stopped completely to function.
The quantity in the market was not big due to cloudy and colder weather in Kenya. After a short period the market changed positively and quite dramatically because of the demand for Women’s Day on the 8th of March and the English Mother Day on the 11th of March, according to Ishai. “We expect that at least in the next 2 weeks the market will not drop down.”
He continues to state that at the end of March and the first 3 weeks of April there is traditionally low demand and low prices. Easter on the 1st of April will probably help for the light colors and special for the yellow roses.
“At F. Optimal, we are trying to push some promotions for the red roses for month April,” Ishai affirms. The red roses in this period suffer the most. After Christmas and Valentine’s Day when the red roses are the most expensive in the market, the consumer wants a change with other colors and other products, especially the tulips. Also for the spring people prefer light colors.
“So far the 2018 season is really good for our growers and we wish that the rest of the year the results will also be good,” Ishai Sharon concludes.