The MT of Royal FloraHolland has taken the decision to end the investment in Let it Grow by the end of March 2018. This was submitted as a request for advice to the Works Council.
This will stop the strategic program Let it Grow as of 1 April 2018.
"We will do this with Royal FloraHolland to be able to fully focus on our core activities. As a business-to-business service provider, we focus on three priorities in 2018:"
- Improving the daily service
- Making Floriday successful
- Enabling the Integrated Logistics Control
Motion in the ornamental plant sector
On 10 May 2016 the Let it Grow program was started, which was then the spin-off of the Consumer strategic program. Over the past two years, Let it Grow, led by Silke Tijkotte, has created a platform for start-ups that bring flowers and plants to the consumer in an innovative way. Silke and her team have put a lot into motion in the ornamental plant sector, for which Royal Floraholland are extremely grateful to her and her team. Thanks to this enthusiasm and passion, beautiful and promising initiatives have been started.
The Let it Grow team will complete the program on Thursday, March 22, 2018 with one last, large activity: the DemoDay.