De Ruiter Innovations B.V. will be taking part in the IPM to showcase a major selection of its pot rose assortment for pots, patios and other new uses. Almost the entire range of pot roses will be on display in Essen: Jewel 10.5 cm indoor pot roses, Ovation 12-13 cm indoor pot roses, Rosamini 8 cm indoor pot roses, Terrazza (15-19 cm patio roses), Amorina (garden roses), the standard rose range and the Valedas (Rugosa).
The company will also be presenting its range of Hypearls (potted hypericum) and Hiphop (rose hips).
International cut roses breeder
In addition to the above product range, De Ruiter Innovations B.V. is also an international breeder of cut roses. The company is known for its striking red cut roses such as Rhodos, Ever Red, Red Kamala, Cupido and Spectre, and the colourful varieties London Eye, Pink Journey, Opala and Purpose. With a history of strong representation in the flower chain that continues to this day, De Ruiter’s product range features trendsetters such as Wow, Esperance, Wham, Moyhe, Red Calypso® and the Prophyta line.
In the Netherlands, the company collaborates with BM Roses in producing Jewel indoor pot roses. These are sold under the name Beau Monde. In addition to the long-standing partnership with BM Roses, De Ruiter is working on expanding its customer and partner base to test the latest generation of pot roses.
De Ruiter Innovations B.V. is one of the exhibitors at Floradecora, a new trade fair which focuses specifically on retail and supermarkets, to raise the profile of its products further in the chain. De Ruiter has a prominent presence at Floradecora in Frankfurt. Together with Kenyan growers P.J. Dave Flowers Ltd, Rising Sun, P.J. Dave Flora Ltd, Isinya Roses Ltd, Porini Flowers Ltd and Global Flower Service, the company will be bringing 40,000 red roses to Frankfurt in the Rhodos and Ever Red cultivars.
With Valentine’s Day just ahead, this requires proper planning on the part of the growers involved. Together, however, they are pleased to contribute to increased brand awareness for these roses from De Ruiter Innovations.