ProFlora BV joins the Floral Trade Group on January 1st, 2018. The acquisition of the export company located in Rijnsburg fits the growth strategy of the Floral Trade Group. ''We have great confidence in Klaas Damsma and his team,’’ says Managing Director Wim van der Plas. ''It is a perfect complement to the DNA and the core values of the Floral Trade Group.’’
ProFlora is a trading company and mainly supplies retail chains in Scandinavia. In addition, they offer e-tail fulfillment for supermarket chains. ''That fits in perfectly with the strategy of the Floral Trade Group for 2020, which states that we want to become stronger in both the re- and e-tail,’’ says Commercial Director Martijn van Noort. "We will focus on the professional retail and in particular on service concepts."
Klaas Damsma, founder of ProFlora, is pleased with the new course. ''I chose the Floral Trade Group because it is a group of specialized companies and I believe in their strong support in the areas of IT, HR, Marketing, Finance, as well as Operation and Logistics. Furthermore, the Floral Trade Group and its subsidiaries generate the opportunity for us to offer a broader assortment of floricultural products to customers and thus enable further growth with our customers."
ProFlora will be integrated step by step in 2018. All ProFlora employees have already been warmly welcomed within the group. In the beginning ProFlora will be a separate company under the Floral Trade Group. In the long run we will profit from synergies.