In this eighteenth vlog, Lucas Vos (CEO) is at the Trade Fair in Aalsmeer and talks about the regional meetings planned to start next week, the launch of Floriday and the upcoming change of CEO.
Lucas Vos VLOG: Trade Fair 2017
Royal FloraHolland 2020
'Flowering the World Together, Planting Seeds of Opportunity for our Members'. With this mission statement, the Royal FloraHolland cooperative expresses its vision for the horticultural sector in 2020. Two main aims will be achieved by 2020: better margins for our members and their customers, and more consumers spending more on flowers and plants.