Marketing concepts by De Ruiter
Founded more than a century ago, De Ruiter has been a market leader for rose breeding and other ornamental plants since a few decades. Originally a family business it evolved into a visionary organization with a clear-cut corporate structure. Working continuously on breeding improved productive rose varieties and pot plants, which will allow quality assurance, product differentiation and above all represent beauty.
"In line of what De Ruiter stands for, creating flower business, it is essential to strategize with our stakeholders on future global market trends and introduce market concepts aimed at facilitating procurement of innovative produce.
In our pursuit for continuously creating the right and adequate product for the market, De Ruiter is proud to introduce its latest marketing promotion concepts The new BIG FIVE®, consisting of five of its successful Red rose varieties in East Africa, conquering the world, and the CUATRO x CUATRO, four by four stronghold of straight colour rose varieties in South America, forming the indispensable foundation for every grower to produce."
Varieties as Ever Red, Rhodos, Snow Bliss, Opala or Super Sun are bound to form the strong, reliable base for success. At the Royal Flora Holland fair booth 21.5 and IFTF booth D4.1 De Ruiter will exhibit the new BIG FIVE® & CUATRO X CUATRO concepts. For further information please contact a De Ruiter representative or visit www.deruiter.com
