Royal De Ruiter had a stellar display of their rose assortment during this year's Naivasha Horticultural Fair in Naivasha. The team also had a formidable representation led by their Director Oscar Peters, Royal De Ruiter Sales Manager Örjan Hulshof and De Ruiter East Africa MD Rob Letcher.
The breeder's new variety development has been quite successful with an increased demand for Garden shapes and Niche lines. De Ruiter East Africa has played a significant role in this development and will continue to breed develop and select for a rapidly changing market.
De Ruiter’s selling point revolves around several key aspects but top of the list is their unique and agronomical approach where they update growers with the latest advice to boost their production so as to earn more per stem at the market. De Ruiter believes in marketing strategies of its wide range of varieties in the world’s largest flower auction in the Netherlands, long shelf life, which are less prone to diseases and pests has also contributed to their prominence in the local and international markets.
Here are some Royal De Ruiter moments at the show as well as some of the rose varieties on display at their stand.
BELOW SLIDESHOW - Some of the Royal De Ruiter rose varieties on display