After an interesting chat with Ishai Sharon, Flower Optimal’s Roses Department Manager, for this week’s market review, we are glad to report that finally the market is starting to experience a positive outlook as the prices keep improving. However, due to the cold and dark weather in Kenya and Ethiopia, the production in major farms has been very low. Some farms have even reported that they suffered from botrytis which further affected the quality of flowers.
The weather in North Europe is comfortable and cool at around 20 degrees. Ishai tells us that Europe is still in the vacation period but some people have started to come back home. As a result we are likely to see the demand for flowers rise. Some auctions in Europe, according to Ishai, are missing flowers but prices on the other hand have really improved.
In respect to red roses at the market, Ishai informs us that we are witnessing a big price difference between short lengths at about 50/60 and the long lengths at 70+. However, with the other flower colours the difference in prices is much smaller but Ishai recommends that all growers should continue to send all of the flower lengths.
In conclusion, the coming week we expect more people in Europe to begin arriving back home from vacation. On the same breath Ishai says he doesn’t expect to see a big increase in supply but he is sure that the prices in the market will keep improving.