Lucas Vos: ‘’Royal Floraholland well underway’’

Lucas Vos, CEO of Royal FloraHolland, updates you in his latest vlog about the most recent developments. The focus in the coming period lies on the digitisation of processes. For example, you will see the first images of the robots we are testing in a pilot.

We have a fantastic team of frontrunners working hard on the development of the virtualisation of the Florists Clock. This will only be successful with good feedback from growers and buyers, though. In this vlog Lucas Vos talks about the status of this project. 

Royal FloraHolland 2020
'Flowering the World Together, Planting Seeds of Opportunity for our Members'. With this mission statement, the Royal FloraHolland cooperative gives its vision of the horticultural sector in 2020. Two main ambitions will have been achieved by 2020: better margins for our members and their buyers, and more consumers spending more on flowers and plants.