Flower Expo Ukraine 2017 took place from 21-23 March in the International Exhibition Centre (IEC) in Kiev. During the three days of the exhibition 7.234 visitors made their way to the exhibition to source new products, make new contacts, obtain market information or visit one of the numerous floral demonstrations. Some 95 companies from 9 countries worldwide have chosen Flower Expo Ukraine as platform to launch or strengthen their business in Ukraine.
The show kicked off with Jamala, the Ukrainian winner of the 2016 edition of the Eurovision Song Contest, baptizing the new Stokolex “Jamala Tulip”. It was a good promotion for the show as it attracted a large audience and created a positive start of the exhibition. During the exhibition a full demo program was organised by the company FlowerFame from The Netherlands with leading floral designers like Peter van der Sluis and Ton van Jaarsveld.
Furthermore floral demonstrations by the Ukrainian Association of Florists and Ascania Flora were being organised during the exhibition. The feedback from the exhibitors as well as the atmosphere during the exhibition was characterized as very positive and optimistic. Exhibitors see that the Ukrainian flower market is making its way up and consumption is increasing again.
The Ukrainian economy is forecasted to grow with some 2.5% this year and based on the feedback of the exhibitors and visitors the organisers expect a further growth of the exhibition next year. The free trade agreement between the EU and Ukraine that was implemented on January 1st, 2016 and the reforms that the government is taking are surely contributing to these positive figures. Flower Expo Ukraine is being organised under the patronage of the Flower Council of Ukraine and each year, the exhibition brings together industry professionals from the horticultural sector from around Ukraine and other CIS Countries.