Horticultural Associations Present Their Extensive Spectrum of Services
At IPM ESSEN 2017, the Central Horticultural Association (ZVG) (www.g-net.de), ideal sponsor of IPM ESSEN, as well as the co-organiser, the North RhineWestphalia State Horticultural Association (www.gartenbaunrw.de), will again present their comprehensive spectrum of services in the Horticulture Info Centre in the Green City in Hall 1A and will be available to answer the questions of the member companies. Not only the professional associations but also institutions from the fields of advice, science and research as well as training and ongoing education will be represented and will present the newest findings to the visitors in the customary form.
The Federal Association for Ornamental Plants (BVZ) (www.bundesverbandzierpflanzen.de), the Federal Association of Retail Gardeners (BVE) (www.ihregaerternei.de) and the Federation of German Cemetery Gardeners (BdF) (www.grabpflege.de) will, with their subgroups (Azerca Special Group, Federation of German Shrub Gardeners and Expert Group for Young Plants), comment on topical questions from production and services in their exhibition contributions and will portray their new ranges of services on offer.
On all four days, the employees from the BVE offices will be at the disposal of the member businesses in the state horticultural associations not only for suggestions but also for questions about everything to do with the diverse available marketing ranges. Together with the Standard Soil Working Association, BVE will offer the member businesses in the state horticultural associations ZVG's own brands called "Gardener Special", "Gardener Exclusive" and the "Gardener Premium" flower soil.
BdF will be represented in its accustomed place in Hall 1A. The employees will be available to answer all the questions about cemeteries and permanent grave tending. Furthermore, there will be a review of the successful PR campaign entitled "Moving Graves".
hortigate - The Horticulture Info System
On the ZVG booth, the "hortigate" info system will present the new "MyBusiness" module which ornamental plant cultivation businesses can use in order to plan their plant protection measures and to document them in conformity with GlobalGAP.
German Flowers Night
When the domestic market becomes too small, you have to look around for new markets and try to open these up. Together with Messe Essen, ZVG will again invite visitors to a top-quality, exclusive Traders Night: Exporters Meet Importers - The German Flowers Night. At a get-together and in an exclusive location, exporters and importers as well as traders and producers will be brought together away from the fair. The dialogue and new contacts between business partners are to be stimulated in a relaxed atmosphere.
IPM Fair Cup
Traditionally, the Federal Association of Retail Gardeners organises the IPM Fair Cup together with the North Rhine-Westphalia State Trade Association of German Florists and Messe Essen. It will be possible to view the gardening and floristry workpieces throughout IPM ESSEN before the coveted prize is handed over in the Florist Event Centre in Hall 1A on the last day of the fair.
The image of horticulture in the public is of central significance to the profession. For this reason, ZVG is adopting this subject to a greater extent. At IPM ESSEN, ZVG will introduce the current status of the valorisation campaign called "Naturally Beautiful Moments" initiated by it (www.natuerlich-schoene-augenblicke.de) and of the campaign for canvassing the up-and-coming generation called "Gardeners. Grown for the Future" (www.beruf-gaertner.de). The "Green Media House" (GMH) (www.gruenes-medienhaus.de) initiated by ZVG is the lead agency for both campaigns and will also present itself on the joint associations booth in Hall 1A.
Green Media House (GMH)
GMH has become established as a reliable partner in questions concerning horticultural public relations and has become a strong brand in the communication in the sector. In 2017, too, it will introduce its spectrum on offer at IPM ESSEN. Over 70 times per year, the representatives of the consumer media receive interesting articles and photographs on horticultural subjects. Every year, GMH's work results in several thousand publications which reach readers in the threefigure million range. By addressing the press, GMH thus guarantees that, with its high-quality products and services, horticulture is present in the public and is perceived positively.
The teaching show in Hall 1A in the coming January will be characterised by "Cultivation Control in Ornamental Plant Cultivation". Under the motto of "LEDs, Iodine, Plasma … - Cultivation Control Today", research establishments from the whole of Germany will present their latest results about the main focal points of light and growth regulation.
Innovation Showcase Celebrates an Anniversary
The IPM Innovation Showcase will celebrate its tenth anniversary. The latest plant innovations will be exhibited and honoured in the Innovation Showcase. All the plant exhibitors at IPM ESSEN will have the possibility of presenting their innovations in Hall 1A. The visitors may be curious about what plant highlights will receive the coveted marks of distinction. The expert jury will assess the innovations on the day before the fair. Thus, it will already be possible to introduce the winners of the individual categories on the first day of the fair. At IPM ESSEN 2017, the visitors are to be asked about their favourites amongst the exhibited innovations for the first time.
Moreover, the Working Party on New Ornamental Plants will again be represented within the framework of the Innovation Showcase and will present the results of its current activities. It will also be possible to see not only species which were already processed a long time ago and have not yet managed to be included in the range but also innovations which are the subjects of research at present. Here, too, a survey of the visitors should serve to estimate the perceived values of the innovations. The Innovation Showcase will be jointly staged by the Central Horticultural Association and Messe Essen.