On 15th, Dec. 2016, The Global Floral Design Trend And Master Forum “Share and Future” hosted by Cohim Flower School was held at Qian Yan Art Center in Beijing Fashion and Design Square 751DPARK . Well-known florists from around the world, including Japan, Holland, Belgium, The United Kingdom, Hungary and Poland gathered here, alongside experienced florists from the Chinese industry.
As a pioneer of floral design education in China, this platform of mutual sharing has been set up as a global floral design trend master forum hosted by Cohim Flower School, and inspired many Chinese florists to think and design from a professional perspective and at the same time let the world know more about the Chinese floral industry. Perry, who is the course development manager at Cohim announced the founding of an international floristry club and the students who took part in the forumat this time were invited to be the 1st part of founding members of the club.
“Without you, we are nothing” ——The Positive Development And Social Responsibility Of Global Floristry
Piet van Kampen from Holland firstly shared the topic regarding ‘The Positive Development And Social Responsibility Of Global Floristry’. He had introduced every segment of floristry chain for half a hour, including DGI, floral design project G-fresh, Floral Fundamental, online flower marketing and sales, floral design trend etc. His business partner Henri J. van der Borg, the CEO of C-Fresh and senior expert in floristry, introduced the flower market both in China and Europe.
Piet showed his attitude to customers by one sentence called ” Without you, we are nothing” . Holland has over 100 years history of cutting flower export history. Until now, 85% cutting flower suppliers in the world are from Holland. As a legend of Flower Auction Aalsmeer, Piet promoted the development of European floristry. With the decrease of middle class, high-end flower market is expanding gradually, the quality and service should be attached more attention. Piet said that flower farmers, peopel from auction, exporter, importer and flower shops were not as important as customers, we should take good care of our clients and customers. We should present the best to the customers, therefore intermediate industry chain will disappear, but finally the growers, the flower shops and the florists will exist all the time!”
Besides Piet, Kazuyo Asayama who is the promoter of Tokyo Ota Flower Market and the Asian representative of David Austin Rose. Regine, who is the ART DIRECTOR of Fleuramour and very passionate Floral Designer from Belgium. Two different presentations, the one is Asian floristry trend and the other one is international floral design activity trend in 2017.
3 hours, Chinese Time (China Time）of Chinese floral design on the world stage
“We know the foreign florists much more than foreign florist understandings to Chinese florists.”If you let the world to know more about China, just going-outside is not enough, we should invite the international florists to stand on the Chinese stage to have mutual communication. The forum had set the part of “Chinese Time”, three florists who had their own features given us presentation and demonstrations.
On the afternoon of 16th, Dec, at the second day of forum. The atmosphere has changed all of sudden within a 83-year- old senior lady walked on stage. Mrs Wang Lianying is the inheritor of Chinese traditional floral arrangement on China's intangible cultural heritage cataloger. About her title may occupy a lot of space in this article, which can conclude she can represent the Chinese Floral arrangement.
Mrs Wang lianying started introduce thr origin of the Chinese floral arrangement, tell the present florists the history stories that they may never have the chance to experience. Audience were all deeply absorbed in the speech given by Mrs Wang, we probably already forgot she is 83 years old without the host remind.
Mr. Meng zhaoran is a fashion designer who has very unique understanding and creation of botanical arrangement. “MENG FLORA”, founded by him, which is the most famous brand of brassiness floral design arrangement. He is the practitioners, also, the young and powerful competitors. Now , his ‘MF’ online flower store are providing high-quality supply and service for Chinese florist, aiming to change the development of China’s floral industry.
“Do you still remember the first close contact?” “Do you still remember the first flower of you valentine’s day?” “Do you still remember the first posy you brought to home?” “Have you ever thought to open a flower store?”..... He used above questions to start his speech.
Mr. Meng shown those questions to present his change in this industry, from habit to career , from conception to achievement , from business contract to online flower store,etc. Just like his saying, “no regrets”, also the truth of other florists thinking. As a new power of Chinese florist, MENG’s changing is the truth which the other florists may confront, but we can see if we treat as our career, possibility can not be estimate.
Now, during his presentation, the team from MENG FLORAL gives us floral arrangement performance . Artificial snow sprayed on the air, push the atmosphere to the peak . It may be one kind of style, not only focus on the arrangement itself, which may more “dynamic” combine “people”.
Inheritor of Xun style on Peking Opera , natural style florist - Mou, she said : I was wondering, how can I present the flower into a kind of art？ How can I combine the Peking Opera with the modern floral design, bring the innovation to the tradition, bring the tradition out , the floral arrangement is physical item , how can I transfer the physical presentation into the mental feeling? I need to find a way trying to attract more young people to know more about traditional art. On the stage, she combined traditional opera element with the natural element through stage play, to show us a short part of period of our life.
As what we said, a Global Floral Design Trend And Master Forum, there must have some excellent flower arrangement performance. On this forum, beside the very rich information of international floral industry, Cohim also invite the famous top-class florist, the expert of Euro floral design,
Tomas De Bruyne , the Sogetsu from Japan, which is top three welcomed on the Japan, Poland National Championship owner, Tomasz Max Kuczynski etc, to guve us the very distinguished performance. Nearly 30 arrangements made by those florists will be on show in the Art Zone of Cohim at
It is worth mentioning, this 2017 Global Floral Design Trend And Master Forum has grasp a lot of attention of hundreds of media presents, including CCTV, Beijing TV, Sina, Neteasy, New Beijing Newspaper, China floral Newspaper, Interior Design Chinese Edition, also Flower Web from Euro and Leaf from Korea, which are authority of the news media.
Cohim International Florist Club had been founded up.
At the end of this forum, Perry, who is the course development manager at Cohim walk onto the stage, announced two important news to everyone. First, Cohim has public listed on yesterday, 15th of the Dec, 2016, became the first fashion education company in capital market. Second, Cohim International Florist Club had been founded up, our students who participate this forum had became the first membership of the club automatically. From 2017, Cohim International Florist Club will process running, Cohim will creative more surprise from share, activities, trendy, platform, those four different sides. Also, we hope all the florists from this industry will bring the traditional and contemporary element into the floral design, to make our own Chinese Floral style!