Avalanche roses from Meijer take centerstage at Kylie Minogue’s Christmas show

After a first Christmas concert last year, Kylie Minogue gave two sold-out Christmas concerts at the Royal Albert Hall in London this year. The hall was transformed into a modern winter wonderland. With about 100 musicians including a full orchestra, choir and her own pop band Kylie sang songs from her CD ‘Kylie Christmas’, along with her greatest hits.

Prior to the concerts on 9 and 10 December, the ‘Royal Kylie Pop-Up’ store offered exclusive Kylie items, from Christmas decorations to scented candles and clothing to CDs. The pop-up store featured displays with clothes from Dolce & Gabbana from last year’s show, styled with Avalanche roses from Meijer Roses. Avalanche roses were also styled backstage in the after-party area and Kylie's dressing room. At the end of the concert fiancé Joshua Sasse gave his Kylie a bouquet of Sweet Avalanche.

After earlier collaborations with the world star, LM Flower Fashion was again responsible for styling the roses. In 2012, the promotion platform LM Flower Fashion and Jeff Leatham were responsible for the Dutch flowers during the launch of Kylie’s book ‘Fashion’ at Harrods, to celebrate its 25th anniversary. Then collaborations followed with flowers being styled for photo shoots. In 2014, flowers of LM Flower Fashion affiliated growers featured in the video for ‘Sleepwalker’, shown during Kylie's ‘Kiss Me Once’ world tour concerts, was mentioned.

Besides Meijer Roses’ Avalanche roses. Vanda orchids from Anco pure Vanda, Phalaenopsis orchids from Walter Grootscholten Orchids and Ilex from My-Blush were styled. The flowers were transported from the Netherlands to the Royal Albert Hall in London by Star van der Gugten.