A look back at a productive 2016 - Royal De Ruiter East Africa

With a century old acumen in rose breeding and an experience spanning 2 decades in Kenya, De Ruiter East Africa is the premier among her peers in the region. The company's 3ha farm located on the shores of Lake Naivasha is home to bespoke rose breeds that are taken up and grown commercially by over 60 farms throughout Kenya, Tanzania, Uganda, Ethiopia & the budding Rwandan floricultural sector.

Valentines Day 2016
Delivering adoration to the globe During Valentine's Day 2016. De Ruiter red varieties including Ever Red, Sentimento, Rhodos, Furiosa and Red Calypso perfomed well during the season of lovers. Read More HERE.

Open Days
Royal De Ruiter East Africa welcomed African rose growers and other players in the floriculture industry to their first open house showcase of 2016. The two day event held on 9th and 10th March was an opportunity for Royal De Ruiter to showcase their current commercial varieites, new market introductions as well as code varieties. Read More HERE

Flowers and Conservation.
When MD Edward Manning represented De Ruiter at the historic event when the Kenyan government destroyed the largest ever stockpile of ivory and rhino horn. 105 tonnes of elephant tusks and 1.3 tonnes of rhino horns were set ablaze, reaffirming the country’s commitment to protect its iconic wildlife species. Read More HERE
 

IFTEX 2016
During this year’s IFTEX show in Nairobi, Royal De Ruiter East Africa presented a regional coverage in a bid to ensure continued market growth. In enabling this the breeder has established test cases and showhouses across the East African region, in line with their strategy for Creating Flower Business and a client-based approach to narrow the gap between breeder and grower. Read More HERE

Naivasha Hortifair 2016
When De Ruiter was Named Best Stand at the Naivasha Horticultural Fair 2016. At the show. The company had at the time been striving to increase its market share in the low altitude T-Hybrid varieties and feels it has created enough synergy at this level with +5cm head sizes, +60cm stem lengths (Ensuring auction marketability), excellent vase life performance, good pest & disease resistance & 140 stems p/sqm production figures.

Top 100 Companies Award
For the fourth year in a row, Royal De Ruiter East Africa Ltd has been named among Kenya’s Top 100 mid-sized companies.