The list of important sector organisations working together with International Florist Organisation Florint to realize the organisation’s ambitious goals is growing fast. The four new partners are: the Floral Trade Group, Fleur Creatif, Aleia Roses & the Flower Council of Holland!
“While Florint is active in many fields, all of our activities have one underlying aim: greater prosperity for retail florists and the flower industry. That often requires further professionalization on everybody’s part, and this is exactly what our new partners excel at,” Reads the official Florint press release.
The Flower Council of Holland is the organization responsible for the promotion of flowers and plants to European consumers. And they do it very well: they manage to keep flowers on the mind of consumers constantly, through clever modern-day publicity campaigns. You have surely seen some!
Fleur Creatif is, likewise, an organisation that should require no introduction. This Belgian company is one of the most renowned floristry publishers in the world, responsible for gorgeous magazines as well as some of the most impressive floral art events, like the annual Fleuramour! If you have never been there, it’s time to put it on your bucket list right now…
Floral Trade Group is the new name under which the renowned Van Der Plas group operates. Founded back in the Sixties, the Dutch group is a full-range supplier offering an immense assortment of cut flowers, cut greenery, plants and decorative items. And they take proper, personal service very seriously.
Aleia Roses is, last but not least, a newcomer on the rose production scene – but a company with tremendous ambitions and a deep understanding of the importance of environmental and social sustainability. They have erected a vast, state-of-the-art greenhouse in Spain.