This is a recent review of the Market by Flower Optimal Connection covering Week 40-41. Flower Optimal Connection has been offering strategic solutions and efficient unpacking services to growers from Kenya, Ethiopia, Israel and other countries since 1999.
"As you have probably noticed, the price of roses in the market is currently quite high. When compared to September 2015, you will realize that the price tag on some varieties has shot up to an all time 50% high.
Kenyan rose growers have recorded relative low production as a result of factors such as the extreme El Nino experienced recently in the east African country. Many of them suffered severe cases of downy and were forced to break flush in order to realize continued production. The weather remains cold and rainy resulting to delays in production.
Still in the East African region, the tense political situation in Ethiopia has caused logistical problems for some farmers and challenges in regular supply. The weather there was also colder and much wetter as compared to past years."
"Local production in Holland is also low with yields of roses such as the Red Naomi being 30% less than normal. The high temperatures of up to 33 degrees in the recent weeks caused a big flush of the local roses, and a lack of flowers at the moment.
Demand in the market remains high and is expected to the same at least for the coming few weeks. We at Flower Optimal remain optimistic that this high demand will lead to a prosperous season!"