With a century of breeding experience globally & over 20 years in Kenya, De Ruiter is the oldest rose breeder in East Africa. The company considers rose farming as serious business ‘Every day is Valentine’s Day’ & we stick by our motto ‘Creating Flower Business’. With offices in the Netherlands, Kenya, Ethiopia, Colombia, Ecuador & China the company is truly a global brand.
De Ruiter (E.A) breeds bespoke rose varieties at its 3ha farm on the shores of Lake Naivasha in Kenya which are then grown commercially on over 60 farms throughout Kenya, Tanzania, Uganda, Ethiopia & newly emerging Rwanda. Steady growth in sales year on year see’s De Ruiter selling over 100ha of varieties annually.
The company has between twenty & thirty named & protected varieties at any given time & hundreds of coded varieties to whom it is successfully partnering with major high & low altitude farms throughout East Africa. It is estimated that during peak times like that of Valentine’s Day & Mother’s Day, one in three roses sold globally, earning Kenya in excess of Ksh75 billion annually usually passes through De Ruiters stringent breeding program.
What has contributed to this tremendous growth is an ever increasing competitive market which De Ruiter embraces with efficiency and delivery of strong, desirable varieties in a transparent manner, availing critical market information such as price changes & competitive rate structuring meeting grower’s needs.
De Ruiter’s selling point revolves around several key aspects but top of the list is our unique and agronomical approach where we update our growers with the latest advice to boost their production to earn more per stem at the market.
De Ruiter believes in marketing strategies of its wide range of varieties in the world’s largest flower auction in the Netherlands, long shelf life of varieties which are less prone to diseases and pests has also contributed to their prominence in the local and international markets.
With a continuation of rising production costs in an ever increasing competitive market, rose growers are relying more than ever on breeder’s knowledge & experience to produce better rose varieties year on year therefore De Ruiter is a breeder ‘Creating Flower Business’.