Changes in Colombian Floriculture
After 10 years of service as Director of Promotions and Communications at the Association of Colombian Flower Exporters, Asocolflores, Jairo Cadavid is moving on from the floriculture trade association to undertake new promotional challenges.
For a decade, Cadavid, promoter of the industry brand ‘Colombia, Land of Flowers’, was at the forefront of the Colombian flower-grower global agenda. He led 57 global trade missions, and carried out 14 international brand activations and launches, among which were his most recent steps were the promotion for Japan’s Good Couple Day and carving commercial in-roads for Colombian flower growers into the Chinese market.
From Flowerweb we want thank Jairo for pleasant cooperation and wish him success with his future endeavours.
Want to thank Jairo for his efforts or contact him with promotional challenges!